CPR Promotional Check-Up - May 15, 2012
May 15, 2012
A Spin On Purses
I was trying to get home last Monday and sat next to a young woman who is some kind of huge muckety muck with Levi's. I pointed out that I liked her Prada purse and her Franco Sarto shoes. She of course thought I was gay. (I owe all of this knowledge to a former receptionist at Newcap. If I'd had this knowledge when I was single...they'd still have thought I was gay.)
Most purse promotions have been dumbed down to the point where there's no hook. You win. You pick a purse. What if the woman's boyfriend/husband had to ID a randomly chosen purse. He names the brand and she wins it.
The Summer Of 10,000 Gallons
Now, granted, you'd need $35,000 to pull this off, but, if you could, please....how freaking huge would that be? In a season where everyone is tottering on the edge on insolvency just trying to get gas to get the family to the beach, basing your entire Summer on filling tanks? Wow. Big.
So you have to come up with something for Fathers Day? Or graduations? Or the 4th of July? Tag any of these four phrases or descriptors onto the name and you'll have a homerun:
- World's Largest
- World's First
- Women's Only
It's prom season. How embarrassing are old prom photos? You should post your airstaff's old pics on the website. C'mon. I dare you. NO ONE looks good in a a 10 or 20 or 30 year-old prom picture.
Fun With Numbers
Back in the day, one of the popular bits at subtle subterfuge was to paint "Van #1" on one side of the van and "Van #7" on the other side. Creates the impression that you have a fleet. This comes from a guy who drove "Van #14" (which I identified in all my call-ins) for six years at WLOL. Either one of these is a great way to expand on the image of having multiple vehicles on the streets. Every street teamer should be assigned a van number and that's theirs for the summer. Whenever they check in, that's the one they're in. And you NEED to have these call-ins if only to get the credit for being out in the community. Having the vehicles out 24/7 does you no good if you don't talk about it.
One Final Van Tip
Drive with the headlights on and in the left lane. (Of course if it's only one lane in each direction, you probably don't want to do this.) Why? Because the people who are going to see you are driving past you, not the ones ahead and behind you, keeping pace with you. Your vehicles are billboards and driving cautiously and stealth-like, hidden in the right lane, is a waste of gas.