CPR Promotional Check-Up - May 21, 2012
May 21, 2012
Have You Ever Noticed
That every radio station website has the same videos posted. Some guy in Uzbekistan sings "Grenade" while dressed as Snow White and lobbing live grenades on a gunnery range and it ends up on 8000 sites. And then there are the videos that are JUST as viral that most of us miss. Like the eyebrow girl in Australia or the poopy pants kid from Arkansas that was SO last month and only hit three stations that I could find.
Michael Martin with CBS/East Palo Alto has members of the street team he refers to as "savages" and their gig is to find this stuff. Just as easy is http://www.mostwatchedtoday.com/ and another authority would be http://youtube-trends.blogspot.com/
\Elton John is made his first-ever concert appearance in Mankato, Minnesota and Oldies 100.5 blew up the format, changed the moniker and became Elton 100.5 for the day, played nothing but his music. Of which he has a TON.
It is seemingly inevitable that one of your summer interns is going to be a screw up and back the vehicle into a poll. Or drive off with the speakers still on the roof. Or oversleep and miss an event. Which just seems to me to be an excuse for a video of the airstaff ambushing and confronting them and driving them to tears. Staged would work out just as well.
One of the VERY first things you should when the beaches and pools open is to go out and put station t-shirts on all the lifeguards and refreshment stand workers. 97 Rock in Buffalo does orange t-shirts with "The Voice Of The Bills" and a station logo. They give them out to highway construction workers, who wear them...and hundreds of thousands of people drive by. Brilliant.