CPR Promotional Check-Up - Jun 27, 2012
June 27, 2012
When A Celebrity Trashes Your Market?
You challenge them to a bet. Like Russell Rush from Mix in San Antonio did to Charles Barkley after the NBA playoffs commentator bagged on the city.
So, the first thing I heard when I turned on the rental cars' radio on Saturday was a DJ saying that her friend the head salesman at such and such a dealer in honor of Custom Appreciation Day...
Listeners believe that you have friends like Lady and Katy and Kenny and Bruce...but why would you hang out with a guy who wears polyester and tries to sell you undercoat that you don't need? "My friend" translates to "Some guy who is paying me to say this" and the audience knows it.
We were discussing car testimonials that other day. They all blur together. Who likes cars more than anyone? Dogs. So what if you did car testimonials by the morning guy's dog. Video testimonials of the dog enjoying the ride, hanging out the window, catching the breeze. If my dog loves a car, that is a big deal. You COULD dub it like the "tease video" where the guy taunts his dog with food that he's already eaten.
Fitness Clubs, Diet Plans & Health Food
Just as exciting as a DJ talking about a car they get to ride and get paid to talk about, is a DJ talking about how much weight they've lost. What if you got an overweight listener and did this in reverse.