CPR Promotional Check-Up - Jul 18, 2012
July 18, 2012
Heat & Tweet
Wild in SFO did something that was pretty cool when they went and paid for community pool admissions on days where it topped 94.9. Just a good excuse to hit San Jose and market the station for a relatively low cost. (I think it was like $2 a person). Jamz in Vegas did it with baseball tickets to their minor league team; temp hit 94.1 and they opened up the phones and blew out tickets. KLUC has done something similar with water park passes.
So what if you did it with tweeting. Take a photo of an intern sitting on a chair in the parking lot with a big gulp, an old school mercury thermometer and an iphone. Every time the temp edges up a degree, he tweets the new temperature. When he finally tweets your dial position, that's the cue to call in. The first 102 (or whatever) people to get through and say "Damn it's hot, hook me up!" would get something like water park tickets or movie passes.
Christmas Shopping Sprees
I know that at least three of you are focusing on December right now. Good. Because your clients (ie: malls) had their 4th quarter plans nailed down in May. What is the best way to take a cool prize like shopping money and emasculate it? Call it a "gift card". Taco Bell has gift cards. Shopping sprees are great. Saying we're giving you $5000 and 94 minutes to spend it, is "show business". Person dashing through a mall as a clock ticks, chased by interns dressed as elves, carrying their purchases. What you don't spend? We'll take back and keep for beer money.
How about, for the contesting methodology, you giveaway all the morning guy's credit cards. A dial position number of them. Of course, all but one are canceled or blocked. You get credit cards, give them to your qualifiers and one-by-one have them swipe them. One will display "You won!" on the little screen..
Stickering Op #394
Something we did when I was playing Promotion Director at Wild in Tampa, pre-Drew Fleming. The station had a buttload(r) of tickets to a movie screening. Instead of blowing them on the air, we did a Drive In Movie. Posted interns at all the entrances to the Cineplex parking lot. As people drove in, they were stickered and everyone in the car got tickets, they parked, went in and enjoyed the flick. A nice spin to just sticking them in designated caller contesting.