CPR Promotional Check-Up - Sep 18, 2012
September 18, 2012
Thank you to Brian Ram at Jammin' in New London who found this tutorial on what to do when someone goes after your Facebook page. http://www.likeable.com/2010/06/what-to-do-when-your-wall-is-under-attack
Why Clients Should Not Tell Us How To Do Radio Promotions
I would never have the audacity to walk into a muffler shop and tell them how to fix mufflers, but they don't seem to have a challenge with telling US how to do our jobs. From a station whose company begins with the letter "C":
From the AE "the client LOVES the "out of the box and VERY creative idea that you've submitted for the huge grand opening"....but they'd prefer to do a "caller 25 with trivia questions"...of course it's a grocery store. we pitched a "let one shopper have a 97 second shopping spree" before your grand opening. we cut the ribbon and that person hits the store without anyone in their way for 97 seconds and they get whatever they can grab. i managed to convince them that it's more effective than trivia...just gets frustrating when you have to take an extra couple of hours to explain that to a client who thinks "grocery trivia" is a good way to build excitement for a new store
WTF is having a good run as a theme at one of the stations and as a weekend contest at a score of stations with "Win Tickets Free". Stumbled across another acronym...which could be used if you have NFL tickets: See The Football Unobstructed.
* One of the stations has, as God is my witness, a client that sells garage doors and needed a promotion. You could take what we came up with, "Going Door To Door For The Holidays" and do it with any client. Sponsor a highschool or church choir to go out caroling all season, representing the station and the client.
* There was a jeweler request yesterday that got me thinking about giving away gold. Wild in Tampa did "Deck The Walls" a couple of years back and gave away all the gold and platinum records/CD's that were covering the walls. We take this stuff for granted; for a listener? Huge prize. And sponsorable through a jeweler.