CPR Promotional Check-Up - Sep 19, 2012
September 19, 2012
Bras In The Breeze One of the stations is going to solicit and collect 2000 "personalized" and decorated bras. They'll then go down to a plaza that is normally decorated in lights for the holidays and drape all the trees in the supportive garments. You could also do overpasses with bras (much like people did with flags for 9/11). If there is a local street or avenue that is renowned for it's trees, you could go and put bras on all them. Great visual. You WILL get TV.
The Bosom Ball No one does Breast Cancer promotions better than Q-102 in Cincinnati. http://graphics.hubbardcincinnati.com/bosomball/index.php
Bros & Bras From Chris Myers at C95 in Saskatoon: we're going to do "Bros in Bras" to raise money for our breast cancer charity. The men of C95 will head out on a pub/bar crawl dressed in funky bras. We'll do it on a Friday from happy hour to pass out time collecting change. We'll also contact a limo company to drive us around and pink-ify it for the night.
Great Creative Will Always Sell Spots
And with most AE's being handed a book from 1988 and sent out on the streets, it's no wonder you hear a lot of really generic stuff.
One of the best car dealer campaigns in history. Make the sales people get this.
Commercial Free Hours/Days/Weeks
Back when I started this job, most of the Clifton stations were doing dial position minutes of commercial free music under the moniker of Triple The Music. Contesting was usually tied in to support it and had listeners counting the songs and getting paid by artist/title.
NOW in NYC took it to the next level with Commercial Free Mondays in '10. Literally the industry has adopted CFM and it works. But...there's always a little pushback from clients who see it as labeling spots as bad or a stigma.
With 90 minute music sweeps at Z90 in San Diego, they used the return to music out of the spots, as the cue to call. So...you had the players sitting and listening intently to the spots. The clients loved it. Go figure.
One of my favorite April Fools bits is to have people ID errors on the website or on-air. Kind of like the Drew Carey Error Episode. Steve Jones with Newcap said that THAT could be a client appeaser. Run a fake spot every day and be the first to ID it and text in "Bob's Used Auto Glass!" and win. Again, it gets the players to sit through spots.
Steve BTW has a book called "Brand Like A Rockstar". Get it. You will be wiser for it. He takes the lessons of bands like KISS' success and applies them to marketing. http://brandlikearockstar.com/