CPR Promotional Check-Up - Jan 7, 2013
January 7, 2013
Congrats to the Bubba Show at Star in Pittsburgh for taking a shot at a new idea...and it worked:
Take a picture from the moment you wake up and every 30 minutes the entire day.
Create a Hash Tag:
Our Lives in 30 Minutes....the first ever Bubba Show Social Experiment.
Then you get every single TV station doing it and they will all call in on your show.
You will get an article in the local paper.http://www.post-gazette.com/stories/ae/tv-radio/radio-station-wbzz-fm-wants-photos-of-your-life-664946/
You will trend #1 on Twitter
Do it all day long!! COMPLETE OVER THE TOP BUZZ BIT....and super cool....because it is 100% listener focused.
We all share our lives!!
Trips to the Superbowl seem scarce this year but plasma screens are literally dropping like Kim K's boobs(tm).
"Win A Big Screen For The Big Game" is huge...if this was 1987. You either need a premise (one of the stations is presenting it as the morning guy got ALL the toys and food for the staff party at his place...but his wife is going to leave him if he does it following the debacle that was last years' party) or a creative way to award it.
This is arguably one of my favorite morning show contests from '10. Guess which yardline Brandy gets taken down on and win a bunch of swag.
Ticket Tag has worked ridiculously well for every station that's done it. To win, you need to listen at two appt. times. You need to know who won at the previous one and you need to call in at the next one. And then the next hour the designated caller needs to know your name. And so on and so on.
Somewhere a station has a 42 inch TV, a John Madden game and other stuff to play on it. They're going to do Ticket Tackle for a week. Two DJ's playing Madden over the course of the week. Instead of knowing the winning caller from the previous appt. time, you need to know the previous appt. times score and field position. You get it right, you win a qualifying prize and they play a quick ten second clip of the next series of plays establishing new field position and possibly a new score.