CPR Promotional Check-Up - Jan 15, 2013
January 15, 2013
Got something fun to giveaway? A trip? Or front row tickets? Remember the "Still Going!" battery TV spots? Get 25 vibrators and designate one for each of your qualifiers, fill them with new batteries and (pun intentional), turn them on. Vibrator Races. The last one still running, wins the prize for its listener. The audio is priceless.
Work It Baby, Make Love To The Camera
Somewhere behind flowers, jewelry and candy on the list of Valentines gifts is boudoir photography. (Note from Paige: personally I don't get it. Maybe her with a donkey, but Glamour Shots? Who cares? But that's just me.) Giving away a photography session would be cool. Really want to have some fun? Do your own photo session...in the station's van. With a Polaroid camera. Might be fun stuff to send to an ex, as in: "I hope you enjoy this. You ain't never going to see it again."
Every station has one or two benchmark promotions or events that are something that the listeners plan for. Anticipate. Schedule around. Alice in Denver had one that stands out: Booty Camp. Basically it's a class for men to learn how to strip for their wives. The guys were signed up by their girlfriends and spouses, got tutored by professional male dancers, went out on assignments with them and made their debut in front of a packed plaza in downtown. You could either steal this for Valentines, or if you're a male targeted station, flip genders on it and teach women to dance for their guys. Either way, it's partial nudity and that's why we all got into Radio, right?