CPR Promotional Check-Up - Feb 4, 2013
February 4, 2013
Off The Hoozie
A nice discovery that could possibly be sold, from Chase Murphy at Mix in San Antonio. http://myhoozie.com/
Getting People To Market Your Valentines Bit
When we launched Hot in Denver with the stripclub format (101.5 The Pole), I went as an "outraged resident" and contact Focus On The Family and other conservation action groups and voile; they contacted all THEIR people who contacted the media and it went all kablooey(tm).
If whatever you are doing for Valentines has the potential to rub some people the wrong way, well, there's your marketing strategy. Much like Pets By Mail for AFD. A couple of emails to animal rights groups and it went worldwide overnight.
Tommy Kramer had a great line: "When you get on the air and say 'My friends at Morris Toyota...' you're listeners know they're not your friends. They're people who are paying you to pretend that you've used and enjoyed their products or services. They're not that stupid."
True story: a friend unprompted told me that "(DJ) is such a whore. Every time I listen to him, he's talking about some other endorsement deal." This person isn't in Radio.
So....one of the stations has an auto company that would like their PD/Afternoon Guy to endorse a car.
Said-air talent has been driving one of their cars for eight years and is actually a big fan of the company and their service follow-through.
Said-advertiser did not want just a standard "This is Paige Nienaber and when my friends at Yugo asked me..." shlocky spiel.
The original idea (but can't be done because of web constraints) would be a series of romantic videos of the PD out, vacationing, on-dates, commuting, with his true-love: his car. To the tune of either "Long May You Run" or "I'm In Love With My Car." Like the "Will It Blend" youtube series.
What we've decided on was a Deep Thoughts By Jack Handy series of vignettes. Like:
THEY SAY YOU SHOULDN'T TEXT AND DRIVE... THE THOUGHT NEVER OCCURRED TO ME. ... I'D NEVER TREAT MY (BRAND) THAT WAY.... SHE ALWAYS GETS MY FULL ATTENTION.
THEY SAY CLEANLINESS IS NEXT TO GODLINESS... QUITE FRANKLY... YOU COULD DINE ON MY DASHBOARD. WHICH IS REALLY NICE... CAUSE THE CUP HOLDERS REALLY CONVEINENT... AND IT GIVES A WHOLE NEW MEANING TO DINE N DASH.
I WAS LISTENING TO RADIO... AND GOT INSPIRED BY A SONG.... SO I DROVE MY CHEVY TO THE LEVEE... AND IT WAS $6 FOR PARKING.
"I took my Chevy out on a Friday night. We had dinner. Went for a long drive. And we went home together. Do you think I should tell my bike?"