CPR Promotional Check-Up - Feb 8, 2013
February 8, 2013
Jack In The Box
Jay Kruz at Rewind in Cincy was the first person who ever tipped me to the Jack In The Box social media page. http://www.facebook.com/jackinthebox Look at the volume of likes, comments, shares and talking abouts, and then compare them to what you get when you post "Selena Gomez' new look: fantastic or fantrashtic?!" Jack delivers their sales pitch, pumps the product and never leaves character.
Two comments that I spotted yesterday on DJ pages that seemed to blow UP -
- From a morning show in the UK: What were YOUR 15 minutes of fame?
- From a morning host in Denver:
I have had 4 boyfriends in 25 years..Taylor Swift has blazed through 17 guys in two years..If she were your daughter, wouldn't you kinda try to pull her aside and say, um, something? Just wondering..lol
Tweety To Your Sweety
Often imitated but never matched Rewind 94.9 in Cincinnati did Love Graffiti last year. They're changing the name to Love Notes for '11 but the concept remains the same; go to the station website and post love messages to your significant other or the girl from highschool you're stalking on Facebook.
Could also be done at Tweety To Your Sweety. (Almost) real-time messages posted for all to see. I would obviously have someone screening for content.