CPR Promotional Check-Up - Feb 26, 2013
February 26, 2013
Can't. Beat. "Topical".
Radio is at it's best when it's topical. Topical isn't always happy. Clear Channel in Pittsburgh, when there was a mass murder at a fitness club, acknowledged it and dealt with it. Because, to not, would have made them sound like idiots.
Superbowls, dead celebs, any stupid act by Lindsay/Britney/Paris, Conan O'Brien...if it's topical, then voile': you have something to play with.
I truly and sincerely believe I'm going to move to South Carolina. Nice weather. Great cost of living. Good fishing. And dumbass politicians. Too many to name.
The Lieutenant Governor made some ASININE comment about welfare recipients:
"My grandmother was not a highly educated woman, but she told me as a small child to quit feeding stray animals. You know why? Because they breed. You're facilitating the problem if you give an animal or a person ample food supply. They will reproduce, especially ones that don't think too much further than that. And so what you've got to do is you've got to curtail that type of behavior. They don't know any better."
That weekend on Hot 98.1 was a "Feed & Breed Weekend". Winners got dinner at Sharkey's Pub, and a swag bag of accessories from Lucy's Love Shop.
One of the stations was stuck for a weekend theme yesterday and was trying to cobble something together. The four questions you should always ask are:
- Anything pop culturish happening? (Idol, maybe, would be an example right now. St. Patrick's Day in a few weeks is a given)
- What's everyone in town talking about?
- What are you on the air pumping right now?
- #1 song on the station?
"We're Wigging Out!"
The Beat in Vancouver and Live in Ottawa have both done overnight planes to Las Vegas. You fly in, you get bussed to the strip in time for dinner and you fly home before breakfast. In Vancouver, it was "Girls Night Out": fifty women who seemed to be evenly split between those who wanted to shop and those who wanted to drink until they woke up in a puddle of the own vomit. (I love Canadian women)
The last time I was at the station on Grand Cayman there was a bachelorette party of women from Tampa who were in for the weekend and tearing it up. There's a bit there. To send one of the morning show with ten women to Las Vegas for the night has the potential to be youtube's first 10,000,000 hit video.
There is also the misconception that men are the rowdy ones and women are the demure, have tea and tell funny stories gender. EHHHH. Wrong. I would send the female cohost with a bachelor party and the male cohost out with a bachelorette party. He'll return in shock.