CPR Promotional Check-Up - Mar 13, 2013
March 13, 2013
What is the deal with Velma?
I could see legal throwing up some lame excuses on why you couldn't do this, but, if you're smart, you know how to word this stuff so that they'll be amenable to it. Again, lots of Spring Breakers at the airports this past week. The highschool kids tend to go in groups. Often with a chaperone. (How I pity these poor adults.) You ought to have the Night guy be the chaperone and volunteer to be the responsible escort. File this for next year. It's Spring Break. You'll have someone down there. And it's a hook. The coolest chaperone ever; your night jock.
In the 20 years since we started the first Wild station in San Francisco, they've only once ever had a TV spot. Why? Because TV spots are a crutch. As soon as you buy TV, then you don't feel the need to be out marketing the station on the streets, which is what truly moves the needle.
The only spot they have ever had was something that Mancow put together on his own and that ran in traded cheap cable local availability for maybe a week. It was shot at Monterey Community College by film students. As a project. Thus? No expensive studio costs. The talent was Mancow. The total expense? The rental of a straight jacket.
The spot was Mancow, in a straight jacket, with duct tape over his mouth, sitting on a stool in a dark brick walled room, struggling to get out as "management" read a statement about how sorry they were for the morning guy's behavior and all that he'd said and done. While this is happening, there are quick close ups of 'cows face. Beads of sweat on his brow. His eyes darting back and forth. Finally, the "management" finished and said "I think that Mancow would like to apologize." A hand reached in and ripped the duct tape from his mouth. Mancow starts to say something, pauses, and screams in pain. And that's how it ended.
If you're going to do TV, then make it entertaining. Make it memorable. Like this. Brilliant and for a total cost of $200.
The Meal's On Us
Great Mancow Bit #419. At Wild in San Francisco, on his birthday, he invited everyone else who's birthday it was to join him at a Denny's for breakfast. On him. This of course was taking advantage of that chain's "free meal on your birthday" offer. Which they have yet to rescind, even after 'cow showed up with 200 people demanding their free food, at their location in San Mateo.