CPR Promotional Check-Up - May 29, 2013
May 29, 2013
Close To The Pinhead
This was a Q-104/Halifax bit for a trip to a Maxim golf tourney. Put a morning guy in multiple layers of pads, stuck him out on a golf course and let listeners drive balls at him. Closest to him without hitting him won the trip. Please: this is a 7 million hit youtube video, just waiting to happen.
A Great "Driving The Van" Metaphor
From John Knox at FRED-FM: We were doing street team training here a week or two ago and I was trying to impress upon them the importance of obeying traffic laws. Being the perfect driver.. considerate etc..
And I came up with..
"You are not driving a convertible Mustang or even a radio station vehicle. You are driving around the worlds largest 'Hows my Driving?' sticker...and everyone knows the number to call by heart if they don't like your driving.."
They all got it then.
For A Jeweler
One of the stations has a high-end jeweler. "Diamond In The Puff" would not fly. If you watch the Oscars, there are always actresses showing off their million dollar baubles that they have loaned for the night from some place on Rodeo Drive. Class reunions are coming up. These are all about trying to make up for feelings of insecurity from decades before. Why not ring some listeners' neck with a loan of some great jewelry?
A Good Morning Show Topic
Any time you add "movie" to a topic, phones light up. Why? People like movies. Period. It's the Entertainment Universal. I got into a prolonged discussion with the lady at the bank about "Movies we really really loved...and now realize totally sucked." Hers was "Footloose". Mine was "Privates On Parade VI".
A Matthew Maconaughey-ish Morning Show Bit
If there were such a thing as a "stereotype" for the month of June, that you could maybe spin into a cool promotion, then weddings are.
First, if you don't know what The Runaway Bride is, it will get you major, significant buzz, and your cost is essentially zip. (THAT got your attention). Ask and I can explain it. Was done over in the UK. Has NOT been done over here.
If you just went "Ding, we should do something with weddings next month!", good. I have a list of bits if you'd like to see it.
Matthew will soon have a rack next to C. Thomas Howell at Blockbuster. Latest movie got scathing reviews. Which means it'll do great.
What if you found a guy who is getting married and unbeknownst to him, have his buddies track down every ex-girlfriend he has and do a "this is your life" segment on the morning show, ie: "Okay Carson, listen carefully; do you recognize this voice." "Hi Carson. You bastard. We met at The Bird in 1998. We made out in your car for an hour, I gave you my number...and then you never called back, you dick." Then you bring her into the studio to join all the other women who have emerged from his past to make his morning hell.