CPR Promotional Check-Up - Jul 9, 2013
July 9, 2013
They Got The Name AND Station Right
Last month of The Press Fairies were especially generous with stations as both Hot 98.1 in Greenville and Star in Pittsburgh had stuff that went around the world and back again. This link from People seems to fly in the face of my theory that you'll always be a local radio station until the night guy meets someone in a chatroom http://www.people.com/people/article/0,,20706927,00.html
AMP in Calgary, where they just wrapped up Birthday Suit & Tie for JT tickets, got 100 Directioneers to come out and play musical chairs for a trip to see 1D in Vancouver. I personally had advised Paul Kaye to have key songs on the :08's but bonus songs by The Jo Bros at the :11's but only on odd numbered hours to text ireallyreallylove1dandwouldkilltoseethem to 183496 to earn points to bid on the trip in the VIP Club. Sadly he didn't listen to my advice.
The best bits evolve out of random thoughts. Not an initiative or focus group. Last week for no apparent reason, Katie Fitter at KOB-FM decided to do Haiku Traffic. Audience loved it.
The Art of Promotions is to stand out. And there are going to be some things that you do that everyone else is doing. So why would you NOT want to differentiate yourself from them. It's free. If you have to deliver traffic, then do it in a way that will stand out. The information is the same. The length is the same. The delivery is different. Read Marshall MacLuhan.
In the mid-90's KQRS used to have their EBS Test read by a seemingly stoned Bill Clinton at a rally. Friends still ask about. That...is the example of Promotions.
Also understand that most of the people at the traffic services are out-of-work DJ's dying for an opportunity to audition, or, at the very least, have some fun. So what else could you do?
- Unemployed Shakespearean Actor Traffic
- Out Of Work Phone Sex Operator Traffic (about to debut "somewhere")
- 6th Grade Gym Teacher Traffic
- Corporate Lawyer Traffic
- Pompous Film Critic Traffic
- Trekkie Traffic