CPR Promotional Check-Up - Aug 15, 2013
August 15, 2013
Great Moments Where Interns Took The Initiative
One of the things that we pound away at at Street School is that interns and street teamers standing around, looks awful. If there's nothing to do, FIND something to do.
Last month was the Basilica Block Party in Minneapolis. Imagine two nights of concerts on the grounds of a church that draw 20,000+ each night. It's been, thankfully a Cities 97 thing for a decade and it's an all-hands-on-deck event for Promotions. At one point there was nothing to do for the 15 or so interns working the show, so a bunch of them started an impromptu dance party to the music of Matt Nathanson. It. Was. Great.
Instill a sense of ownership with the interns and you will see miraculous things happen.
Great Moments In Semi-Naked Listeners
"Birthday Suit & Tie" has begun at Wild in Tampa
Things You Freeze For $500, Bob
Steve Jones and I once did a one hour stand up routine in front of all the sales managers and AE's from the Newcap Maritime stations.
One of the PEI guys was telling about how he froze an entire riding lawn mower in a block of ice (I live in Minnesota; mine still is) and put it on display in a mall. Guess how long until it melts out and win a new, dry one.
Seriously? How simple and cool is that? You could freeze ANYTHING in ice and put it on display. Do it.
Things We Do Not Do
One of the mantras I've always tried to drill in is that we should have some fairly strict rules about client promotions. We don't do trivia based on their products. We don't have more then one "and then" in the methodology.
Got a "thing" forwarded from a station to me this morning. First? No buy. Second? The station needs to come up with six qualifying prizes and a grand prize. Length? Six weeks. (A car is four weeks, max) And then the red flags: DJ Chatter and Write Our Jingle. We don't do DJ chatter. ("Say Dave, I was using the new Swiffer broom and it was great." "Wait Paige, that's not the one with the flexible rotating heads is it?") And in terms of Writing The Jingle, people don't do it. Because, well, they have lives. So to do a contest that gets no entries will only then open it up for them to yell at you and call you a failed station.