CPR Promotional Check-Up - Aug 30, 2013
August 30, 2013
Did You Know?
One of the stations had the opportunity to have a back-of-the-bus wrap. A giant, full-back piece of art. As opposed to just having a logo and music position, I suggested that the art be a reproduction of the front of the bus. With a determined looking driver and terrified looking passengers in the back. Under the "drivers window" would be a station busboard that said "(format) That Will Run You Over". I'm kind of vague on who shot this down; either the transit company or the city. But c'mon: this is one of those things that would get you massive, ridiculous market buzz and would also get e-mailed to about 40,000,000 worldwide.
Things We Do Not Do
One of the mantras I've always tried to drill in is that we should have some fairly strict rules about client promotions. We don't do trivia based on their products. We don't have more then one "and then" in the methodology.
Got a "thing" forwarded from a station to me this morning. First? No buy. Second? The station needs to come up with six qualifying prizes and a grand prize. Length? Six weeks. (A car is four weeks, max) And then the red flags: DJ Chatter and Write Our Jingle. We don't do DJ chatter. ("Say Dave, I was using the new Swiffer broom and it was great." "Wait Paige, that's not the one with the flexible rotating heads is it?") And in terms of Writing The Jingle, people don't do it. Because, well, they have lives. So to do a contest that gets no entries will only then open it up for them to yell at you and call you a failed station.
And, just to be clear, there is always a way to fix these requests. Always.
Match The Mouth
One of the stations has a walk-in dental place. 24 hours. Multiple locations. An obvious sponsorship for them would be if you have any kind of station team. Softball. Basketball. Hockey. Sports that tends to lend themselves to dental injuries.
The other option is to post close-up shots of about ten smiles and match them to a celebrity's name for a prize on-line.