CPR Promotional Check-Up - Sep 10, 2013
September 10, 2013
Hut, Hut, Hut, HIKE (Sounding Of Crashing Bodies)
Thank you to David Mattox with Oasis Radio Group for spurring me to put together a compilation of football promotions for highschool, college, professional, the lingerie league...
The $50,000 Kick Off Run Back An insured contest that was done by B-95 in Fresno. Every week there was a home game, one listener got 50 yard line tickets to see Fresno State. If the Bulldogs ran their FIRST kickoff of the game back for a TD, the winner got $50,000. WIXX in Green Bay went and sold this last year.
The Great Chase Morning show guy gives his cohost a head start and then chases her down. The object of the contest? Guess what yardline he was going to faceplant her at
The Great Chase Part II As done by the Chet Buchanan show in Las Vegas. The film work on this is insane. http://kluc.cbslocal.com/2012/02/03/big-game-big-hit-big-screen-2/
Find The Football Friday As done by Z-90 in San Diego, they went and hid a specially marked Nerf football in the market every Friday and delivered clues on the air to find, retrieve and get rewarded with seats to the Chargers. Could be done much like Follow The Directions To One Direction or Tweet To Your Seat.
Find The Football Part II Done by Mix in Boise where they hid one on their website.
It's Up....And It's Good KDWB's premise for being at highschool games is that every Friday night one kid gets picked to go out and kick for a $10,000 college scholarship, provided by a chain of S&L's. Done by one of the Hot AC's with parents doing the kicking.
Taco Bell Arguably the coolest basketball bit ever was Dave Ryan taking a free throw and if he hit it, everyone in the Twin Cities would get a free burrito between noon and 1:01 PM. If he missed, you could still go in and get a free taco. He spent a week getting trained by a Timberwolves coach....and still missed. Lollygagger. This is easily morphable for football.
Haiku Football When Katie Fitter was doing Traffic on KOB-FM, she used to spice it up and do themes. Why? Her attitude was that with every other station doing the same thing, she wanted to stand out. My favorite was Haiku Traffic. Short. To the point. It stood out. I was listening to a station recap football last winter in excrutiating detail. How about Haiku Football? Or Sixth Grade Gym Teacher Football. Or OCD Football. Again, to stand out, you need to NOT do what everyone is doing. Which is why Fly 92 in Albany has their Friday "picks" done by Chrissy Cavotta's dog.
Highschool Football Schedules In what is really just another way to train kids to use their website, 106.1 Kiss FM in Dallas had downloadable prep football schedules on-line.
Football Widows One of the Hot AC's has a beer distributor that is ponying up a schedule and some promotional dollars for a football promotion geared towards the female audience.
It's incredibly sexist to make a sweeping comment that women don't like football. So the idea pitched and was bought, was to do an on-line Pick The Winners board every week. VIP's register and pick all the winners of that upcoming Sunday and Monday. Boyfriends, husbands, brothers are encouraged to help. A weekly winner gets to spend the NEXT Sunday at a spa. One of the weekly winners will spend Superbowl Sunday in a limo going to NYC to go shopping with some friends.
Monday Night Football One of the clusters has a station that needs a club/bar bit. You could do...
NFL Squares In said-market, this is "played" but it might not be where you are. First people in each get a square on the betting board, right before kickoff cards are dealt that assign numbers to the rows. You win based on 1st Q, half, 3rd Q and end-of-game scores. If this is gibberish, let me know and I'll explain it.
Why God Gave Us Hot Interns Get two Hooters girls, waitresses, dancers or interns. Dress them up in full football gear with the team jerseys for that night's matchup. When "their" team scores, they lose an article of clothing. First to a bikini designates the winner of that nights game.
Arm Chair QB Very simple. Pre-game, get twenty contestants from the crowd. Line them up and give them numbers. Stick a chair dead-center in front of the giant screen. One at a time, they sit down, and make the next call. "Quarterback run." "Short pass". Whatever. If they get it right, they move to the end of the line. If they're wrong, they're out. Last person playing wins. That you start with a new group of twenty.
The MNFB Cliché Game Listeners come to the event and as they arrive, pull one of these randomly from a box. They win a prize whenever it's used.
It all comes down to which team wants it more.
There is no I in team
He has a nose for the football
He has a motor that won't quit
They left it all on the field.
He's takin that to the bank.
They're no longer playing to win, now they're playing not to lose.
He's going to feel that one in the morning.
He really gives it 110%
The Quarterback has "happy feet"
There might be a mismatch on paper but they don't play the game on paper.
He's fast when he runs.
He coughed up the ball
It's a rough and tumble game.
It's only a yard but it's a long yard.
There's no love lost between these two teams
If the game goes into overtime, either team could win.
It ain't over till it's over.
That's a costly turnover
He's a vertical threat
He really rose to the occasion today
It's not over till the Fat Lady sings
This is some physical football or This is a very physical game
It's lights out for them tonight
This is a must win game
He's a possession receiver
Act like you've been there before
They're running the hurry-up offense now
This team has to take it one game at a time
They are better than their record indicates
There seemed to be a miscommunication on that play.
That throw was right on the money
They're dominating the line of scrimmage
They have to play the full 60 minutes.
They have to protect the football.
Their defense bends but it doesn't break.
This player is a throwback.
He's a big hitter.
He puts a LOT of mustard on that ball
The road to the Super Bowl goes through this ( team name) here
The defense had that play sniffed out
(insert QB name here) He's a real gunslinger
Pressure from the blind side