CPR Promotional Check-Up - Sep 11, 2013
September 11, 2013
Every FAN Counts
This is a marketing slogan being used by the Twins. Kind of a tongue-in-cheek jab at a rumor that the team turned up the fans inside the Metrodome during the '91 World Series to help balls either fly out or stay in the park. What if you went and handed out a thousand or so hand-held fans (a cutout logo on a stick) in each of the end zones at a football game? When the opponents are trying for an extra point or a field goal, get everyone flapping them like mad to create a breeze they have to kick into. If anything, it'd get you on TV and is an excuse to be at the games.
The Freezer Of Mystery
One of the stations is doing a promotion with Pepsi that will award a winner a refrigerator filled with the product and food. The frig will be on display at clients' locations and they were looking for something a little more exciting then just register to win.
You know what EVERY fridge has? Something long forgotten that is encased in ice at the back of the freezer. What if you took something, like a box of Van Camps fishsticks, remove the product, and using rubber cement put it in the back of the freezer and create the impression that it's iced in. Cover it in the glue. All you can really see is a vague shape. You put it on display at stores and people have to guess on their entry forms, what it is. Could also be done with a beer client for NFL season.
Trans Siberian Orchestra
Proving that one song-doth-a-career-maketh, they are again (in multiple permutations) about to hit the road this December. And they're beginning to hit stations up for "added value".
- A station-to-remain nameless helped push a ticket special last year that had the act donating $1 a ticket to some holiday charity that ended up raising $20,000.
- What if you had people donate old band instruments for local school music programs? They get free tickets or a ginormous discount for helping out.
- How about Trans Nebraska Orchestra. You take a caller, conference them with a payphone at a truckstop on I-80 in Nebraska and if the person who answers the phone can name a song hook, the caller wins the tickets.
- What if you send some family who has a deployed dad, to the show, and while they're there, you and the staff go and do their house in lights. What would be cooler? If the lights were synched to music and flashed and flowed with the music of the TSO.
- Charlie-oke. You do a complete the line game with the Charlie Brown Christmas show. Which everyone has seen 8000 times. You start a clip from the show, stop it and the caller has to finish the line. 'No, no. You don't get it at all. I mean "Jingle Bells." You know, Santa Claus and ho-ho-ho, and mistletoe and' the caller has to finish with 'presents to pretty girls.'