CPR Promotional Check-Up - Sep 12, 2013
September 12, 2013
"The Oldywed Game"
The best jewelry giveaway is always "Desperate Ice Wives". But if the client is "conservative" or "more traditional" then this is a great, warm and fuzzy, promotion. I did the Dating Game at a mall with listeners asking and answering questions to/from modeling school students on the other side of a partition. The set up was beautifully built and totally mirrored the old show. It was very very successful and technically NOT prostitution since they were only doing it for credit.
Anyone who has been married for any length of time will attest to the fact that you still are always learning about your partner. You solicit for and pick five couples though TBD contesting, but probably a mix of web and morning show.
It would be perfect for a mall or appropriate venue a stage is set up and the five couples participate in a competition that has the various genders exiting to a controlled space while their spouses are asked questions about them, like, "Nickname In Grade School", "Birthmarks", "Shoe size" and "College roommate's name". Two rounds with each gender and the highest point getters get the jewelry. There should be "Fabulous parting gifts" for the other couples.
The potential clients could be malls, jewelers, vacation packages, restaurants.
Ticket Tag has turned out to be a homerun at every station that has done it. AMP in LA decided to do it with iPads. And it was large. Q in Memphis did and Chris Taylor says it might be the most nuts he'd ever seen the phone lines. They took a caller at 7:20 and they needed to know the last winner from the previous day. They won and then announced the next contest time, usually in the late afternoon. That caller had to know the name of the 7:20 winner. And so on and so on.
Things You Hack, For $500 Alex
As witnessed by the 8000 stations that do Pay Your Bills, it's an effective promotion. But I've always thought it kind of lacked any show biz "zing" to it. You call my name. I call in. You pay my bills. Cool.
With all of the hacking that is in the news, a station-somewhere is reprising Delete Your Debt. It's basically Beat The Bomb but with the station hacking into the credit card companies computer and deleting your purchases, item by item. You stay with it as long as you feel lucky.
There are tune in times but most importantly, like BTB, it plays to the majority of people who are sitting and just passively listening. They WANT to hear you lose everything. That's far more exciting to them than somebody winning.
It also allows you to personalize it with the creation of your hacker who is interning as part of a program with the local Juvenile Courts.
One of the PD's has sat down and identified the key 14 schools that the station needs to win over. Then, using a calendar and a schedule of the prep football season, they've mapped out an attack that will get them at each and every one of them during the 2013 highschool football season...and...they've spiked in what I call "hinterland" schools. Schools that are in surveyed areas but are generally ignored by Radio because we're idiots and only think that people in highrises and subdivisions get meters.