CPR Promotional Check-Up - Nov 5, 2013
November 5, 2013
The Twelve Ho's Of Christmas
Radio has become the master of taking great prizes and dumbing them down to inconsequential sounding throwaway items.
"Giftcards". As a term and in most usage, sux.
One of the Promotion Directors just sent me their weekend-after-Thanksgiving plans. They're packed. Three different LARGE things going on, which is good. And on top of that, a mall wants them to give away $1000 in giftcards. Said-Promo Person knows that in that context, it's a "6" at best. Getting on the air and saying "You can win $1000 in cash for shopping"? That's a "10".
White Castle has giftcards. Tires Plus has giftcards. Petco has giftcards.
If you have some clients who want to give you stuff to contest with in December, one of the stations is about to be the first to try The Ten Secret Santas. Ten movie Santa's each contributing a "ho" to a quick collage. ID the ten in order and win. He was thinking The Twelve Ho's Of Christmas but was afraid that angry torchbearing villagers would ransack and set fire to the station. (Conservative market)
Not one but two comedy tour promo requests came down yesterday. For tickets, "Kara-jokey" would have the DJ start a joke but leave off the punch line. First person to complete the joke with the intended line, wins.
Some great thought starters from Special Ed at CBS in Tampa:
- How did you hurt yourself during sex?
- Should you speak up if a kid is getting spanked too hard in public?
- Is it ok to read your teen's emails and have access to their Facebook and Twitter accounts?
- Do you stalk your ex on Facebook (i.e. constantly go to their page and look at their pics and status updates?)
- I regret drunk texting ______ because when I went back and read the text I realized that I said __________
- Ladies, do you have a sugar daddy? If not, would you want one?
- Swingers, speak up on your experiences! What's the positives and negatives of doing this?
- Do you have a weird phobia?
- Bad roommate stories...share them!
- My ex was a psycho because he or she....
- Should kids sports be just for fun? i.e. no score, everyone plays and everyone wins mentality.....
- For those that just moved here, if you could give someone ONE warning about the Bay area, what would it be
- Mom's who smoke pot....
- Women, do you have breast envy? Ever jealous of another woman's chest?