CPR Promotional Check-Up - Nov 11, 2013
November 11, 2013
Attack Of iPad 3: Bride Of iPad
Just a reminder, cash buys fun. Cash can be more than cash. K-Rock in Edmonton took $3000, called it "gas for a year" and got stupid numbers out of it. The Wolf in Greensboro broke up money into small amounts and "paid for listeners' kids' school lunches". You would have thought they were giving out gold ingots.
Another reminder. Great promotions are like movies. And like great movies, there are sequels.
Welcome to the most current promotion at 94/9 in San Diego where they pulled the highest numbers in the format with the previous incarnations. The beauty of this contest is the imaging, the web art and the amazing launch video.
Oh, and 13 iPads Mini's a day is a pretty freaking hot promotion. http://www.fm949sd.com/Join.aspx
The Morning Show 'toedown
Wild in Tampa has always pushed the gag reflex of the listeners. For instance, for a recent Last Damn Show, for the last meet and greets, they had blindfolded listeners sucking stuff off the toes of the Freak Show. First they had to ID the food and the lightening round had them matching the toe to the DJ.
Thank you to Robin Thompson at Radiowave in Windhoek who passes along a bit from a station in South Africa. It was actually turned into a promotion for a car dealer. So they made money and they did a great stunt.
The morning guys did a pretty standard bet between themselves over the outcome of a big rugby match. (Insert football, hockey, basketball, synchronized swimming) The loser went to the dealership and listeners came to barrage him with 1000 (past due, not safe for consumption) eggs. The station and the car dealer donated 1500 fresh eggs to school lunch programs.
This is the testimonial from the client:
"A month ago we were an unknown entity - today not many people do not know where McCarthy Ford and Mazda Pretoria East is!" He adds that he would definitely go the more alternative radio route again. "Many motor industry players continue to use generic print ads, which really don't stand out and tend to get lost in the clutter. In my opinion (and experience), they're basically throwing money down the drain. I pioneered the use of radio at my previous dealership with great success and I think the Egg-Secution concept once again proves the unique ability of radio to really bring a brand to life. This has resulted in us raising awareness of McCarthy Ford and Mazda in the minds of our target audience and establishing its association with the greater Pretoria area.