CPR Promotional Check-Up - Nov 25, 2013
November 25, 2013
As much as I'm in touch with my inner 18-49 F, I was surprised when I was at the last couple of stations and asked "What's a big TV show for the listeners right now?" and was told, emphatically, "Scandal".
Since Thanksgiving is full of drama and bombshells, one of the stations is going to do Turkey Day Scandal. Winner that has the best scandal from '12, wins a turkey.
"Office Dirt" has been great for decades. Disguise a listeners voice and have them tell tales of workplace nookie, theft, absenteeism and other gossip. You could do that OR have a different genre each week, say, "Wedding Receptions", and the morning show would choose one to recreate on video.
She's clearly a failure so we probably don't want to base any content ideas on things she's done. What could you do with this?
This is your Opening-Day-at-the-themepark promotion for next season, with a DJ or morning show on a coaster.
Brands With Vibe
To recap for people who mayhave just stumbled on this thing; great brands have attitude. Great brands will also have emotion. And when you put those two together, you get Vibe. KMEL between about 1988 and 1992? Vibe. WFLZ in the same era? Vibe. Wild in SFO when Rick Thomas and Michael Martin were there? Vibe.
Radio has listeners and very occasionally fans. Fans who seek them out not just for the product but how it's delivered.
Airlines have fliers and Southwest? Has fans. People who choose them over other airlines because of the experience (like DJ's and Promotions) and not the flight (the programming)
Further proof that Selector Jocks and lawyers are destroying Radio? This would be shot down for about a million reasons. "Too vague. We need to get them the message and make it simple to understand." "Too stunty." "We might get a complaint"