CPR Promotional Check-Up - Dec 6, 2013
December 6, 2013
Finding Tomorrow's DJ's, Today
With the gutting of all the farm teams we used to be able to go to for talent and with so many overnight shifts//training periods gone, smart managers are looking outside the medium and finding people elsewhere. Max Media in Norfolk discovered a blogger in DC who had millions and millions of clicks and hired her to do nights and she kicked such serious ass that Hot in DC brought her up for nights.
Phil Becker in Ft. Wayne found a local 17 year-old who was a Youtube star and gave her a shift. One of the PD's told me, and I quote, "I don't have time in my schedule to train a kid to be a DJ". Well, she had 200,000 followers and about 18,000,000 views so she's kind of mastered "communicating". Now you just need to teach her how to push buttons.
She's now 18 and has been on several Nickelodean programs, done reports on Talk Soup and America's Funniest Home Videos, and is now on the road with Samantha J.
They're out there. Or...on the intern staff.
Every Audience Has A Hot Button
And at 95.7 Jamz in Birmingham it's Jordan tennis shoes, so they're doing J's For Days. Three appt. times a day to add a digit to a code that you text in after the 3rd appt. time. One winner of shoes a day and it's bigger than most cash contests they're done in recent history.
Yes. It IS Rocket Science: know what the audience wants and give it to them.
For A Car Dealer
Radiowave in Windhoek has a dealer that needed something that would bring a lot of bodies out to the lot. I think they're looking at a weekly scavenger hunt type of thing. Teams of two gather at the location, are handed envelopes with a list of ten things that need to get or photograph in the area, on cue you blow a whistle, they tear open the envelopes and take off. First team back with all the items wins.
I went to a movie with my 17 year-old niece over the weekend and like any teenager, she sat and texted literally every moment we were out.
There was a Radio Bit over in the UK where they took away the internet and cell phone of a listener...who slowly went insane over the course of the week. The viral video potential is insane.
What if you took away a kids cellphone so they can't text. And then follow their week as they either detextify or try to cheat. If they make it, they get a bike, a soccer ball, a kite, a library card, and other toys for enjoying their new-found freedom. Or a years free service from Sprint.
Most of you have some form of Christmas parade in your market. Me? I'd ignore them. Waste of time. PPM doesn't care about getting out in front of 300,000 people. Screw 'em. They're just people. We care about meters. But that's just me.
One of the Florida stations has a parade coming up and, as the Marketing Director said about their competitor last year: They have their state of the art vehicle, great sound, a staff of like 50,
killer signage and the bastards had a snow machine.
Bodies are always the most important. He who hath the mosteth winneth. Citadel in Knoxville HOSTS the parade for that city and bulked up by getting the waitresses from one of their clubs to dress up as walking presents and join them.
Just like Mr. Pitt, most people out there will never EVER be in a parade. This is a money-can't-buy opportunity. Get some winners involved. Make their life.
KOB-FM stole a No Doubt show by handing out thousands of logo'ed red and green flicking lights that can clip onto your clothes.
You want attention? Cover you staff from head to toe in these things. Big seizure-inducing red and green walking strobe lights. The people on the route will still be suffering from temporary cornea shock when the competition rolls past.
Get them here. Connect with Bonnie from Upstart. http://www.upstartpromo.com/