CPR Promotional Check-Up - Jan 27, 2014
January 27, 2014
File For St. Patrick's Day, Proms & Graduations
Clifton had a great line: All the ratings gimmickry in the world can't beat a station that's emotionally connected to its listeners.
It's true and you don't get that connection through club gigs or station concerts or cash contests or VIP Clubs. You get it by at least pretending to care about your listeners.
Kiss in Boise is #1 with a "!" and has a great pitch count. Some cash, into a trip, into a concert, into something webby, and, when something happens in the community, they drop everything and address that. Because you're going to look stupid and insensitive doing The Birthday Game when the city is joined in grief over some tragedy.
In Spring, Keke does Live For 175 where he runs seven marathons in seven days to raise awareness of child abuse. For New Years Eve Lucky The DJ wrapped up a two part tutorial on what you can expect if you get busted for drinking and driving. These are GREAT videos that were done in conjunction with the local PD.
With everyone doing club gigs and station concerts and cash contests and VIP Clubs, the playing field is wide open for anyone who wants to do something that the audience actually cares about.
One of the stations has a mall that wants to do something that caters to the moms of school kids who are off for a week but are too young to be driving and finding ways to keep themselves occupied. What if you did "Mothers Little Helper" and every day did something different. AWii competition. A movie in the centercourt. Story time. A treasure hunt. Just lots of summercamp-ish activities and games to keep them occupied for a week.
I Like My Money Dirty
From the lovely and talented and not-all-that-bright (she quit Australia to return to American Radio) Tracy Austin:
Did I tell you about the 'dirty cash' promo we did? Off of a story out of Japan about someone finding money in a bathroom, we circulated varying amounts of bills hidden inside zip lock bags and put them in bathrooms, dropped them at stores, movie theatres etc. There was also a note inside 'ransom style' that say 'dare you to spend this' (which we spent many hours cutting letters out of magazines to make!) After it was out there a few weeks we went on the air with a 'Scream phone' voice on air saying 'I KNOW YOU FOUND MY MONEY.' Then we'd read off specific serial #s to win the big money, so if you kept the money and didn't spend it, you were rewarded. Some of them were turned into the police... All in all, it was fun and the scary voice was exciting.