CPR Promotional Check-Up - Feb 26, 2014
February 26, 2014
Great Quotes To Remember
Steve Jones, VP of Programming for Newcap and author of "Brand Like A Rock" http://brandlikearockstar.com/ chimed in on a discussion about a contest with - As Leonardo Da Vinci said, "confused shapes arouse the mind".
And THAT is the Art of Promotions.
Wall Of Fame
I've never been at a station with an autograph wall, where I didn't see listeners coming in to pick up prizes, completely sidetracked and entranced with the signatures. We take it for granted but for the audience, it's pretty damn cool. http://923now.cbslocal.com/photo-galleries/2013/03/07/923-now-wall-of-fame/
The best ever was done by a station in the UK where they had a couch in the studio and guests signed it until it was covered....and then they gave it away.
The White Trash Bachelor
Mancow was pretty amazing to work with. In his first week he learned the culture of the Bay Area. Things he could reference or hot buttons he could push that would create buzz and thus, bring ears to the table. Like that Herb Caen was an Icon and off limits (so he did the "Thoughts and prayers" bit and got TV and print out of it) and that the seals were off limits. You don't mess with the seals: so he created The Seal Rock Café and he did a morning show broadcast from this restaurant that only served dishes prepared from
He also identified Concord as "that" community that you can mess with without being racist or mean-spirited. Most markets have a 'burb like that that even the people who live there have a modicum of a sense of humor about it. Minny? Anoka. So Dave Ryan has many times parodied them. Charlotte? Gastonia. Tampa? Plant City.
'cow actually did a job switch with the mayor of Concord that got TV in a market where it's pretty hard to get TV.
This season of "The Bachelor" is pulling some freakish numbers.
- Devote time to talking about it on the morning show. (zzzzzzzzzzz)
- Create a Bachelorette group of women who chat on Facebook every Tuesday about it.
- When "Sex And The City" was at its peak, Meredith at The Beat in Austin would have an invite only viewing party in a suite at the Sheraton. Watch the show. Drink Cosmos. And it wrapped up with male strippers. It was hottest ticket on the station.
- Or parody it.
Somewhere, a station is putting together a version that would find some dude from their version of Concord, clean him up just a little, create a video series of him getting lessons in social skills from one of the air talent, and then do a version of the show with five women.
Topical. You could sell it. You could create web content.
Feels like a winner.