CPR Promotional Check-Up - May 15, 2014
May 15, 2014
The $2000 Minute
I love Ruby Carr, the new morning cohost at Z-95.3 in Vancouver, as only you can love someone who paid for a weekend on Grand Cayman with one pull of a slot handle.
Her new morning show has a contest that is ridiculously cool, can take $2000 and get some serious mileage out of it, and most importantly, suck in the non-contest players. http://www.z953.ca/contests/two-thousand-dollar-minute.aspx
Think outside of the cash. It can be used for prizes like artist experiences and meet and greets, which we tend to forget has a perceived value way exceeding $2000 for someone in Radio.
Five And Drive
Kind of similar but done for a car, is a promotion that Chuck Benfer (now at CC/Hudson Valley) created when he was at Fly 92.3 in Albany. Answer five not-necessarily Googleable questions and win a car. From Chuck from two years ago:
Five And Drive
We've had very good success with the Five to Drive Contest. We've grown TSL and Share with the contest and improved the weakest hour of our AM Drive.
We come up with 5 difficult questions. The questions have to do with the region or the station's history. The questions should be paced so that the first one is the easiest, 2 or 3 and 5 are toughest. We do not reveal question two until question one is correctly answered and when we read question two the contestant must get one and two right to move on to number three. There are blog sites dedicated to the contest where listeners go to share ideas, observations and guesses. It is very effective. You only play once a day, ours is at 7:00 am with a replay at 6:35 am so we get a push for the 6 am hour. We play back the contest at 11, 4 and 7 so there's cross daypart promo and listening.
Our questions this year were:
Q: What do the following artists have in common: Shontelle, The Goo Goo Dolls, Blonde and Rhianna?
A: They have all performed at a Fly 92.3's Summer jam concert. (this allowed us to promote the upcoming concert on June 4)
Q: You enter between two towers.
A: The Fuze Box nightclub where you enter between two old Tower Records signs.
Q: He plays the best music for your work day.
A: Fly 92.3's terry O'Donnell.
Q: He went from the pen to the coop.
A: Mike Tyson (went from jail to a show on cable about pigeon racing)
Q: It's the 69 between Mr and Miss
A: Beef and Snow Peas (there's a Chinese restaurant between a Mr. Subb and a Women's Uniform store and #69 on their menu is Beef and Snow Peas)
So the results are 6 to 8 weeks of water cooler chatter and promo. The dealer loves it and can't wait for next spring to do it again.