CPR Promotional Check-Up - May 27, 2014
May 27, 2014
One Of The Best Publicity Stunts That Got Thwarted By An International Crisis
Some little known history in this piece about the iconic TV show "Rocky & Friends". http://www.minnesotafunfacts.com/minnesota-in-mass-media/television-shows/the-rocky-and-bullwinkle-show If you haven't renamed something for some buzz, do it. K-102 changed Brooklyn Park (suburb of Minneapolis) to Garth Brooks-lyn Park when he was in town maybe 15 years ago. One of the Pamal stations in Albany took over a little town on an island in the river as a Tax Day thing. Keep your eyes open for these opps. They're fun.
We're about ten days away from this starting somewhere. It's the "tag" contest where you have to know the name of the previous winner to win, and the next person has to know your name, etc. ad nauseum. In this case, they'll be winning tanks of gas. Remember: "gas card" emasculates a great sounding prize. Use semantics and try to make it sound big.
Fun With Nigerians (Soon To Be A Board Game)
Hot in Houston and Power in Miami are both stations that have used the omnipresent topicality of on-line Nigerian scammers as fodder for imaging whatever cash contest they had on at the moment.
About a year ago I strung along "Samantha Oliver" who was "an American businesswoman stranded at a hotel in Lagos and whose passport had been seized and needed $5000 ASAP" for about a week. It was some of the most fun I've had in years.
The afternoon show at WCCO last week spent about two hours in real time messing with some scammer who'd messaged them. It was absolutely mesmerizing Radio. People were calling in with suggestions on what to send back to this guy, who you know was sitting in an internet café in Malaysia thinking he had a big fish on the line.
'CCO would never stage anything. This was real. But could also be staged. It was funny, it was interactive and it was a Universal.
Italian Food & Hairstyling
One of the stations has an Italian restaurant that needed a push for an opening. You COULD do "Spot The Impasta" and list 19 styles/varieties of noodles on the website...and something like "Seminiferous Tubules". ID the non-pasta and win. The place in question embraces a Soprano's attitude, which COULD then lead to a Bada Bing Listener Of The Week feature on the website.
Another station has a hairstylist who is celebrating a 20th anniversary. As near as I can tell, no one has ever done a Hairtervention. Because we all know people who need one. In this case it would be spouses submitting 20 year-old AND recent shots that show the same style. The offending party would be confronted, thrown in a limo and rushed immediately to hair-hab.