CPR Promotional Check-Up - Jul 9, 2014
July 9, 2014
1D, Arianna & Other 'Tween Shows
I had an exchange student named Marianna. She came with a credit card and attended, as near as I can remember, 1000 (seemingly) concerts. Alone. Marianna was a tad bit of a bitch. So I ended up driving her. Going to a movie or to a restaurant or to a friends house, and then going back to try and find her in front of the Xcel Center.
I hated Marianna by the way.
During NKOTB we initiated a Quiet Room at the Charlotte Coliseum. Tickets were free. First come first serve at the Kiss 102 front desk. So you took little Abby and her squeeling friends, parked, walked them to the front door, then went to a side employee entrance, were escorted to the Hornets' Crown Club and with 100 other parents watched TV, had snacks, enjoyed soft drinks (we had a tax advisor doing advice for one show in early April), and read magazine. Ten minutes before the show was over upstairs, you got the heads up, were brought out and met Abby and her hyper-ventilating friends at a pre-determined location.
Suddenly, taking tweens to a concert became less of a hassle. As opposed to driving home, waiting for a call, driving back...
The Coliseum LOVED it. It's sponsorable. It costs zip. And could also be done at a clients' location (like a restaurant) immediately adjacent to the venue.
One of the clients (And why aren't you one? Don't you know you can get me on barter?) reminds us that with the paperless tickets on this tour, the credit card holder will need to walk up to get the tickets. Which will most likely be a parent. So this is even more relevant.