CPR Promotional Check-Up - Sep 9, 2014
September 9, 2014
He Done Rote Anuther Book
Besides being an accomplished choreographer and ballroom dancer, Steve Jones with Newcap has written two amazing books on branding. To paraphrase Brad from "Fast Times At Ridgemont High": Read it. Learn it. Live it. http://startyouupbook.com/
When Comic Con Is In Town And You Have Access To A Hulk Costume
From the ratings-enhanced 94/9 in San Diego
You should occasionally read what the airstaff has written about themselves. Just in case. I caught a station with some really long bios that used a lot of "radio terms" and even listed a lot of artists who would be totally unfamiliar with the audience. The glitch has been fixed. I like these. Short. Simple. Not pretentious or trying to pretend that we're curing cancer. http://1047.2dayfm.ca/
For Your Windshield Clients
Do "Show Us Your Crack" and have people Instagram photos of their chipped windshield for a free fix. Done as "Free Crack (Repair) at AMP in Calgary.
God Bless The Silly People
From the low rated-and-about-to-flip-to-Vietnamese Polka, K-Earth in LA http://kearth101.cbslocal.com/2014/08/06/look-for-the-k-earth-101-invisible-blimp-to-fly-over-paul-mccartney-concert-at-dodger-stadium/
She Got The Interview!!!
When I worked in SFO, Mancow was the morning guy and had "a guy" at the phone company who could get anyone's phone number. You wanted the number to Johnny's Carson's phone at his tennis court? 30 minutes.
We were screening a Brian De Palma movie and he lived in the north bay and 'cow was a film freak and asked me to go through the agency to set up an interview. We were repeatedly turned down. So he made a call, got the number and called the director at home. One of the greatest morning show interviews ever; two film nuts just riffing about cinema.
Jackie Donovan at Q-101.7 in Glens Falls desperately wanted to interview Def Leppard and had tried every label and Radio contact that she knew. No luck.
So she started stalking pubs in Sheffield, England where the band is from. She got a supposed address for one of the guys, map quested every bar within walking distance (5 or 6 blocks) and finally got a hit on a guy who knew someone who worked with them.