CPR Promotional Check-Up - Oct 10, 2014
October 10, 2014
As God is my witness I once filled a car with cans of Beenie Weenies and for a month, it went around town and you had to fill out an entry black to ID/guess how many weenies were in the car. That's right. Not the number of cans, how many wieners.
In November tie together a grocery client and a car dealer. Every day you have the car and a rental truck on location. Come by, try to guess a total'ed item (like the number of meatballs or pears) in the car...while dropping off items for a food drive.
It's the hook for getting people to come and donate. And whoever gets closest to the determined total, wins $500 in Thanksgiving and holiday food from the grocery client.
In addition to the car dealer and the grocery chain, any non-competitive clients that want more than an appearance.
"The Oldywed Game"
The best jewelry giveaway is always "Desperate Ice Wives". But if the client is "conservative" or "more traditional" then this is a great, warm and fuzzy, promotion. I did the Dating Game at a mall with listeners asking and answering questions to/from modeling school students on the other side of a partition. The set up was beautifully built and totally mirrored the old show. It was very very successful and technically NOT prostitution since they were only doing it for credit.
Anyone who has been married for any length of time will attest to the fact that you still are always learning about your partner. You solicit for and pick five couples though TBD contesting, but probably a mix of web and morning show.
At a mall or appropriate venue a stage is set up and the five couples participate in a competition that has the various genders exiting to a controlled space while their spouses are asked questions about them, like, "Nickname In Grade School", "Birthmarks", "Shoe size" and "College roommate's name". Two rounds with each gender and the highest point getters get the jewelry. There should be "Fabulous parting gifts" for the other couples.
Malls, jewelers, vacation packages, restaurants.
K-Rock in Edmonton once took a listeners' basement and put $10,000 in electronics, music, bar and furniture into it and transformed the space into The Ultimate Hockey Viewing Room. If you have just an iota of an idea of how large hockey truly is in Canada, then you will know that this killed 100X over. K-102 in Minneapolis did something similar with an icehouse and Rock 102 in Fargo did it with a duck blind. And about 1000 Rock stations have done it with bathrooms as The Man Cave.
Station and a consortium of clients will take and redesign one listener's workspace to fit that person's dream motif. For me? It would be a throwback to any fort we built in 4th grade.
Step One: The contesting would be on-line with a video submission by a listener showing his/her cubical, interviews with coworkers and their employer. Also a hand sketch of what they'd like to see done. Ten station-chosen entries will be posted for voting. The most votes gets The Office Cave.
Step Two: A series of videos as our designer(s ) visit, look, measure and shop.
Step Three: The entire office is limo'ed to lunch and a movie and return for the unveiling, also captured ala "Extreme Home Makeover" on video for the final pay off.
Any office supply retailer like Staples, a restaurant, a design company or class from a college, a mall, and an appliance/furniture store.