CPR Promotional Check-Up - Nov 21, 2014
November 21, 2014
What's In The Box?
Just wrapped up at Island 106 in Panama City where they launched it with a great promo from Holly O'Connor.
Will Ferrell and his handlers have always done an historic job of getting him out and viral. One of the stations is looking at getting three local anchors in to each do a talent like singing, juggling, cello, whatever. Vids posted, voted on and the station and a client would make a cash donation to his/her favorite charity.
Jacobs On Parodies
Actually, Lori Lewis. But they nailed it. http://jacobsmediablog.com/2013/12/03/youtube-sensation And speaking of parodies, we've ALL devited air and social media time to the Kardashians and their stupid Christmas card...but why haven't we moved beyond talk and actually done something. Like do a shot with all of their airstaff in a recreation of the card as the masthead shot for the website.
A Visual For Your Drive
DJ's sitting at a table in a mall begging for donations is not the visual that Bob from News Center 5 is going to be ecstatic about. He's going to want something a little more show bizzy. One of the stations in the Twin Cities had a 5000 person choir at Mall Of America for the culmination of a 'thon last year and it got coverage on all the affiliates.
Here's the deal: every highschool choir in your market will have practiced and learned a bunch(tm) of carols. Invite them all down. Bing. Bang. Boom.
Or do what Lite in Poughkeepsie is did: they had the cast of a local theater company come in and do a live performance of "It's A Wonderful Life."