CPR Promotional Check-Up - Nov 25, 2014
November 25, 2014
The 12 Days Of Christmas
One of the PD's reached out and was wondering how it worked because they'd done it a few years ago and it seemed confusing and even the airstaff couldn't figure out how it worked. "Did we screw it up?" No. But the person who sold it did.
Here is the generally accepted version that 99% of the time is very successful.
First day the morning show unwraps a present, sing just that part of the song (On the 1st day of Christmas, K-Paige gave to you....") and award it through some kind of creative contesting.
The next day they unwrap another present, sing more of the song, and give that present plus the first day's present. And so on and so on. On Day 12, someone gets all 12.
The thing to remember is that you HAVE to have a say over what gets awarded, ie: "On the second day of Christmas K-Paige gave to me, a six inch sub from Miami Subs....". I was at a station where we were able to stop "A second dinner for free when you dine at Lone Star Steak House" and fix it.
As much as I'm in touch with my inner 18-49 F, I was surprised when I was at the last couple of stations and asked "What's a big TV show for the listeners right now?" and was told, emphatically, "Scandal".
Since Thanksgiving is full of drama and bombshells, one of the stations is going to do Turkey Day Scandal. Winner that has the best scandal from '14, wins a turkey.
"Office Dirt" has been great for decades. Disguise a listeners voice and have them tell tales of workplace nookie, theft, absenteeism and other gossip. You could do that OR have a different genre each week, say, "Wedding Receptions", and the morning show would choose one to recreate on video.
Did you know that, in this incredibly vibrant economy, someone is as close as your phone or email to work directly with the AE's? Someone who can help to vacuum up revenue crumbs off the metaphorical market carpet? And that person is offering Schooner Tuna like discounts to help you through the next year? Hit me by email and we can talk it out. firstname.lastname@example.org
(Insert Name Of Act/Habit/Hobby) Intervention
"To Catch A Predator" sadly reached its zenith a few years ago. The intervention show is blowing up. There are only about 9000 applications of what you could do with this. You could do an Over-Shopping/Spend-Too-Much intervention with a relative who maxxes out their cards every December. You could do a Stupid Behavior At The Company Christmas Party intervention...because we all know someone who gets wasted and acts like an idiot every year. Or Engagement Intervention when you help a bunch of friends confront a guy who is about to make an AGREGIOUS and universally (except for him) acknowledged mistake by proposing to some skank they all hate. Intervention. The next frontier for stunts.