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CPR Promotional Check-Up - Nov 26, 2014
November 26, 2014
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Ticktionary
Dave Ryan at KDWB did a contest awhile back where Steve-O had ten seconds to draw something, they'd post the pic and the first person to ID what it was intended to be, won.
One of the #1 CHR's has a Sesame Street roadshow coming through. The idea would be to have the toddler child of a staff member draw a different pic each day, and the first person to ID what it was (in the kids words), wins.
The Free Money Dog
Had a great brainstorming session with the airstaff at Radiowave. Q in Memphis was the first station to do Live I where they stuck an iphone with a live video feed to youstream that that posted in-time footage to the station site. They had someone with this in their backpack pouch, moving around town. Trace their footsteps in real time and ask them if they were the Live I Guy and get Bieber tickets.
The dog version would have a phone clipped to a dog that's being walked. Find the dog (and the walker) and say "Nice doggy, now give me my tickets..." and win.
Facebook Juicing
Most of you have used staged calls to help spike interest or help explain fundamentals in a contest. It's a no brainer. And more than a few of you have used fake Facebook people to cause mayhem on the competition's fan pages.
NOTHING is sadder than seeing a dj post a comment or question on Facebook...and there's NO reply. Even for the freaking spam, "Hey, who's going to join me at Club Cancun for Under Age Chicks With Fake ID"s Night??!!" and NO ONE replies.
You should have every jock create 5 people. If they want to populate them with some mutual friends to round out the charade, great. But just so you can post and then add in some enthusiastic and positive comments to get the stream going.
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