CPR Promotional Check-Up - Jan 16, 2015
January 16, 2015
KDWB in Minneapolis does better submit-post-vote galleries that anyone else, and their hashtag ticket contests regularly cripple social media. For Valentines last year they did a sponsored gallery promotion that awarded a wedding package to the "Frolicking Fiance's" who got the most votes. Basically run outside in your swimsuits and take a photo with your fiancé.
When CPR Director of Computer Stuff Bel Boschi was a 16 year-old Brazilian exchange student living in Scandia, Minnesota, the first night it snowed she ran outside in her pajamas and took photos. Sadly, I was on the road and only heard about this second hand from my wife.
It goes without saying that quite a few of you will have snow events in the coming months. Have the listeners do hashtagged "Snowfies" for tickets. Either in their swimsuits or PJs or give them a theme every day, like with Lick It For Tickets.
Ugly Bridesmaid Dresses
One of the stations has a $2700 wedding dress to giveaway for Valentines. There are any number of things you could do. What if you got ten listeners who are engaged to pose in the ugliest bridesmaid dress that is gathering dust in their closet? Post the pics. The audience votes for whoever has suffered the most indignity in the past and deserves to FINALLY walk down the aisle, and FINALLY looking good.
BTW: www.uglydress.com is a great collection of BAD bridesmaid and prom dresses.
Your Concert Arena. From Space.
If you haven't gone and done schematic maps of your local venue and where all the banners should go, you should. So that when you show up at 10 am to start hanging signage for that night's show, you know how many banners you need and where they go. A station-to-remain-nameless has downloaded satellite views of their arena from Google and have a terrific battleplan for all their upcoming concerts.
Short Attention Span Romance
Yet another Valentines option would be to introduce a couple on the morning show, have them go through all the stages of romance: introduction, getting to know each other, lunch, movie, dancing, break up in afternoon drive and never see each other again.
I heard a bet between DJ's over a food drive a couple years ago. DJ whose listeners collected the most canned food, won a dayoff. Who cares? DJ's are over-paid and under-worked talk monkeys as far as the audience cares. (And some corporate offices too) If your team is not in the Bowl this year, then find two listeners who are rabid fans of the teams and stage a "typical radio bet" between them. THAT at least has some I Care Value for the audience. (When I think "rabid fan", I think of anyone who likes OSU.)
When Radio started using psychics back-in-the-day, it was really compelling. Cool questions. Some drama. Really kept you glued to your radio. 99% of calls now are so basic and stereotype that really, anyone can be a radio psychic. In fact, get me wasted and I'll do my dead-on impersonation. The standard question goes something like this: "I've been dating this guy for 17 years and he keeps saying he's going to leave his wife, and next month he was supposed to take me on a business trip with him to Hawaii. But last night he called and said that he has to go to Atlanta with his wife to see their son's doctoral thesis presentation at Emory. My question is, is he ever going to leave her?" The answer of course is "No, you homewrecking skank."
Surprisingly, considering that so many of the calls are about love and romance, I've never heard a station do a Valentines-specific psychic bit. Vic Bullis is OUTSTANDING. Reach out to her at email@example.com. Her website is www.victoriabullis.com