CPR Promotional Check-Up - Feb 16, 2015
February 16, 2015
"It Is Decidedly So"
I believe that is was Michael Martin during the Wild 94.9 days who used a Magic 8 Ball as the weekend contest prize mechanism. They'd take a caller and ask the ball whether the person won Bomb tickets or not and they abided by the ball's wishes.
TSM in Buffalo had a psychic fair and Laura Daniels took calls, shook balls and awarded tickets. Or not.
Speaking Of Weekend Contests
You generally don't see great stations that don't do great weekend contests. Not "Free Music Weekends" but fun, topical stuff.
With weekend contests Vibe > Prize.
With several of the stations I'll do an email exchange on Mondays or Tuesdays to come up with that weekend's theme.
Question #1? What do you have for a prize?
Question #2? What is topical in your market right now?
Last week it was earthquakes in and around Dallas so 106.1 Kiss-FM did a Ticket Tremor Weekend. Because the prize closet was inadvertently built right on top of the fault line, you never knew what tickets might fall out when the DJ opened the door. Ariana Grande. Taylor Swift. Maroon 5. Six Flags. Fifth Harmony meet and greets.
Fifty Shades Of Crayola
God bless the silly people. Q-107.5 in Memphis did a pre-screening margarita party with male dancers at a Mexican joint near the theater, and another is having listeners color erotic works of art they pick up at clients, to be used as tickets.
Z-102.9 in Cedar Rapids once had a Cub Scout voice "The Michael Jackson Minute" which ended up on quite a few stations. Basically it was a Cub Scout doing a recap of the previous day's activities in the MJ molestation trial in California. On kind of the same note, a station somewhere had a 4 year-old attend the screening and is going to review it today on the morning show.