CPR Promotional Check-Up - Apr 9, 2015
April 9, 2015
Warning: You Will Not Be Able To Un-See This
One of my career highlights was in 1992 and Jo Jo Wright was lounging in my office in San Francisco and made a joking comment that "You're really slacking. Back in Charlotte you were always coming up with great ideas for me to hang out with hot women." Editorial comment: Jo Jo is the last person in the world who would ever bang a listener. He was kind of joking but there HAD been a good run of promotions where he was "hanging out with hot women." So I had him cheer a highschool football game to live out an un-realized life goal. It was great.
This past weekend Fernando from 99.7 Now-FM in San Francisco tried out for the Golden State Warriors dance team. http://997now.cbslocal.com/video/11213514-fernando-at-the-warriors-dance-team-try-outs
The Wheelie-Bin Of Fortune
This is 50 shades of great, from the always cool Radiowave 96.7 in Windhoek where Margaret Loubser, the Program Manager has become so sick of the clutter around the station that she confiscated an item from one of the staff and locked it in a trashbin. The listeners call in and ask her yes/no questions and the first person to ID the item, wins $20,000. http://www.radiowave.com.na/competitions/wheelie-bin-of-fortune
What Is That?
Another version of Secret Sound, this time from Island 106 in Panama City where they also use the loyal listener club:
In addition, we encourage people to join our FREE MONEY CLUB, a text club. By joining the get all the previous days wrong guesses PLUS a text only exclusive, FREE MONEY CLUB clue, which serves two goals... text goes out in the am, before the first contest, reminding everyone to play. AND keeps them engaged with their "exclusive" hint... We have almost 3k in the club ( in a market of 170K and station cume at 10K, it's a substantial portion we touch and keep loyal daily. <--- Ive not seen anyone doing this, and its a no brainer. Join for bs reasons, but get active P1, you can tap on the shoulder and remind them to play. It's taken the game to a whole new level