CPR Promotional Check-Up - Apr 15, 2015
April 15, 2015
For The Radio Atheists (Radtheists)
How can you possibly be "on the fence" about the presence of a higher being when we are gifted with the one night of the year where we know where TV stations will be doing live shots. And that night is today.
I was listening to one of the competitor's talk on and on about their prize closet. Today one of my CPR clients starts referencing their prize warehouse. Gee. That was easy.
An Actual Book Recommendation
From Steve Jones with Newcap. Joe Spoelstra's written a book called "Marketing Outrageously". He was responsible for taking a small market (by NBA standards) team like the Portland Trailblazers and turned them into a revenue giant. He then went to the New Jersey Nets and filled the arena and made them a cash machine.
How? By breaking all the rules. By acknowledging through marketing that they weren't good, had never been good and probably never WOULD be good...but hey...Shaq's here next week!
When 60% of season ticket holders didn't renew, did he send them a letter, or worse, spam? No. He Fed Ex'ed them rubber chickens with a sales pitch. Why Fed Ex? It gets opened by the recipient. Not a receptionist. Renewals exploded.
He insisted that employees NEVER miss a family "day" like kids' kindergarten graduation. Why? It made them "better people". He also had the company pay for ANY classes an employee wanted to take. Skydiving? Speaking French? Whatever. It averaged out to $100 an employee a year. And it made them, again, "better people". Available on Amazon.