CPR Promotional Check-Up - Jun 3, 2015
June 3, 2015
Show Us Your Junk
Last year Dave Ryan accidentally texted a photo of his junk to Steve-O who immediately posted it. To Dave's horror, people got to see what was in the garbage can in his kitchen.
So...let's say you have some good tickets, have listeners text you their junk. Name five items and the first person to send in pics of coffee grounds, a banana peel, wadded up Kleenex, cracked open egg shells and a pizza that's been eaten down to the rim crust, wins.
On my list of "things that great radio stations have in common" is that they always have great people working up front. From the GM and Promotion Director at Hot in Ottawa:
I'm excited to announce "Pom Pom - the Queen of the lobby" aka Kristen Smeltzer will now be heading up our lobby/reception area on a permanent basis. She will still be able to do many of her admin roles there as well.
Kristen has done almost EVERYTHING! She worked her butt off as a part of the Street Team, she became "Pom Pom" the Morning Hot Tub phone screener. She showed a passion and commitment to Newcap and worked herself into a role that included a half day in admin and a half day in promo.
Since then, she's been a big part of our admin department, and has done a phenomenal job helping out in traffic.
She's shown a great initiative taking on this new role at the front desk, and don't be surprised if you see some great changes, and fun themes in our lobby in the next couple of weeks.
All of this is in an effort to make our listener/client experience, much more memorable and fun.
Brainstorming With The Listeners
So, you've got 300 actives coming to a Cineplex for the screening of "Weekend At Bernies: The College Years"? Why not put their collective brainpower to work. Several times over the years I've invited everyone after the screening to a pizza place for soft drinks and food, and have done a brainstorming session with them. It's amazing what they'll come up with. First, they're your fans. They're the people you're targeting. So who better to tell you what would be a great 4th of July contest? The reason there's so much mediocre Radio is that you have a small group of people, who are often out-of-the-demo, trying to predict what the audience will think is cool, hip or funny. Try and be surprised.