CPR Promotional Check-Up - Jun 10, 2015
June 10, 2015
Facebook Friends With Benefits
I normally test topics on FB. If more than 20 people reply, it's a hit. I do however currently have image problems with my friends so testing this would reinforce that perception. Trust me; it would be large.
FBFWB would be a morning show topic that awards a prize to the listener who has the most confirmed hook-ups with their Facebook friends. Verification from said-friends is acceptable as a confirmed hook-up. And for the record, five.
One of the Country stations has tickets to sit in a client suite at the Brooks & Dunn concert in a couple of weeks. Free concert tickets are a great prize. Sitting in a suite is something that 99.99 percent of your listeners will NEVER get to do. The tour is "The Last Rodeo". They're doing Last Call. At an appt. time a song will play. The LAST caller the jock takes before the song runs out will get the tickets. It's kind of like Ticket Blast at KAJA: there's a perception that "I could do this. I could get through sometime in three or four minutes and maybe be the one they take."
Ever notice, when perusing station websites, how many truly awful photos there are of promotions and events? Wired in Saskatoon did a refresher course of Street School and "how to take photos" was part of the course. Some suggestions:
- Make sure you get listeners with DJ's. Posed is fine. But mix it up. Natural interaction. Having FUN.
- Never post a photo of someone who's not smiling
- If there's a client involved, say Pepsi, make sure none of the people in the photo are wearing a Coke hat
- Go to all four angles. Look for a vantage point. Something up and above.
- You can never take too many photos. That's why God invented digital.
- Every place you go has a hook. If you're at the beach, well, make sure the water's in the background. If you're at a fair, a bunch of people standing in front of your booth is alright, but you HAVE to get a shot of a DJ on a coaster. Wired sent a bunch of listeners to Las Vegas for 17 hours. Among the shots they posted? A shot of the morning guy swimming in a fountain. That's a drunken tourist in Vegas, in a nutshell.
- Never ever take a photo of a DJ alone at a booth. That says you're unpopular. Ditto with photos of events before they start, ie: an empty ballroom at the Halloween event, bannered but before people come in.