CPR Promotional Check-Up - Jul 31, 2015
July 31, 2015
Did You Know?
I'm an author? http://encyclopediaofradiopromotions.com
And A Blogger
That would be at www.cpr-promotions.com
We had a really fun Street School the other day and as always we handed out names to the 'teamers. "Kat" got hers because she looks like Kat Denning. "Po Po" got hers because the competition has called the cops on her THREE times. She's a keeper.
Ticket Bandit is great. Think of Fugitive(tm) but crammed into four or five days and based on the theft of front row tickets or backstage stages from the morning guy's desk. They did it for Taylor Swift tix in Cincy at Q-102. In Indy at NOU it was for Gaga. And it's coming back and is so simple and appt. time driven.
One of the stations had the opportunity to have a back-of-the-bus wrap. A giant, full-back piece of art. As opposed to just having a logo and music position, I suggested that the art be a reproduction of the front of the bus. With a determined looking driver and terrified looking passengers in the back. Under the "drivers window" would be a station busboard that said "(format) That Will Run Your Over". I'm kind of vague on who shot this down; either the transit company or the city. But c'mon: this is one of those things that would get you massive, ridiculous market buzz and would also get e-mailed to about 40,000,000 worldwide.
Best. Backstage. Giveaway. Ever.
Going backstage to meet a celebrity is a money-can't-buy prize. My friend Chris annually brings up the time I dragged him along for a Heart meet and greet in 1986. Do the math on that; that's huge. That was a big deal for him.
Matt Tell with iHeart in Minny says I'm being too sarcastic so I won't say "Just stick the passes in the VIP Club and have people click and register."
The Wolf in Seattle was the first station I coerced to do The Running Of The Balls. They did at a Kenny Chesney show. A few dozen numbered beachballs and interns with leafblowers blasting them across the parking lot. First to cross the line one backstage passes for its designated listener.
KLUC in Las Vegas did a version of that with Turkey Races last Thanksgiving and had Chet, Lauren and Spence blowing paper turkeys through the halls of the building.
And in '15? The indoor version at KOB-FM in Albuquerque where they took 93 callers, assigned them each a superball, took them all to the stairwell and through them down. The first to get caught at the bottom, won meet and greets for Rihanna. Also done as Powerball For Britney at KDWB.
We're in show business. If you tasked Monty Hall to give away a great prize, he'd do something like this.