CPR Promotional Check-Up - Aug 5, 2015
August 5, 2015
About ten years ago at one of their annual Hedonism broadcasts, Q-104 in Halifax used a young woman from the promotions dept. as The Human Scoreboard so that frolickers in the pool could be kept apprised of hockey scores from back home. And it was good.
Prize wheels? Aren't so good. And you're going to find yourself at least two or three times this summer at events with every other radio station in town. And it is a given that at least two of them will have prize wheels. If I was at an event with 100 or 200 or 200,000 people and I had the same game as the competition, I'd curl up in a fetal position and sob like a four year-old. And it's just not stations; I went to the Minnesota State Fair last summer and counted over 40. There were three in the Dairy Building alone.
Spintern would crush every little tabletop prize wheel in it's path. Could be done with either a customized http://www.spinningdesigns.com or with one of these http://www.therapyshoppe.com/therapy/index.php?main_page=index&cPath=19_1120&products_id=2224&zenid=stumcub4jvm4klv1o76d778hd1 with a larger and painted circular board nailed to the top and spun Wheel Of Fortune style.
The hook is that there's an intern on it.
Visualize: radio station with geeky intern and a table top wheel (attached) or a screaming intern spinning around and stopping at a prize.
Bing bang boom. That was easy.
One of the semi-annual calls I'll get from a client is the one where they have some sort of local or national celebrity available to go out on a date with a listener. The top-of-mind contest that usually pops into people's heads is: "Hey. We'll do the Dating Game." Which isn't bad. Not great. Just fair.
What if you bring in the ex's of your three date-wannabe's and instead of quizzing the young ladies, ask straight-to-the-point questions of their former spouses and lovebunnies. That's FAR more interesting then just asking people questions and having them try to provide the answer that they think they guy is going to want to hear.
Fun With Pens
A station-to-remain-nameless has gotten what can only be described as a Big Ass Buy from a pen company. With the buy comes thousands and thousands of free pens to giveaway. So, at their annual Summer festival in a couple of weeks, they're going to have a handwriting expert. People can sign their name, get a quick dissection of their personality and will leave with a free pen. If you've never worked with a handwriting analyst, it's a great bit.
Have You Seen This Morning Show?
The term "face on a milk carton" has actually made it into the lexicon of our culture. You say it and people know that you're referring to a missing child. Dairies are one of the food industries that are invariably local, ie: your milk isn't made 1000 miles away and shipped in. Since this is a local business, it would seem to me that a savvy Marketing Director could waltz in and work out a deal that would get the morning show's mugs on 100,000 milk cartons. Have some fun with it without mocking the plight of missing kids. In fact, maybe proceeds from this run of cartons goes to a missing childrens organization.