CPR Promotional Check-Up - Aug 27, 2015
August 27, 2015
"The Only Reason To Do Contests? Is To Make Winner Promos" - Jerry Clifton
"We don't do winner promos because they don't work in PPM". From a PD who's CHR was being beaten in teens by a Sports station.
The Pay Off
My Freshman year in college I went to school in LA and my equally broke dorm mates and I would go to see game shows get taped. Why? It was free and they gave us free stuff and occasionally shares of the winning.
We to "The Price Is Right", stood in line and before going in, they walked the line and gave everyone a quick interview. We were polite and serious and got a QUICK blow off meeting. Huh. Who did they call? The people who were wired, could barely contain themselves and were bouncing in-place as they stood in line.
Why? Because boring winners suck. But you already know that.
Thankfully, more and more stations are going for pay offs. Because in 2015, we can make great, exciting winner videos. Recaps that make people regret not playing your stupid contest. Like...
....a young woman in Des Moines being told that thanks to Kiss-FM, she's going to meet 1D.
Any time you can move people to tears, you win. Period. The pay off of Hot 89.9's historic Win A Baby contest.
Five houses simultaneously for a !D trip winner in Ft. Wayne.
And of course I would be remiss and a bit of a dbag not to show 106.5 The Arch in St. Louis surprising a $30,000 winner at her work. Do you want to bet that her co-workers are going to tune in and play the next contest?
This is the stuff you don't get with VIP Clubs, Click-And-Register or from Sirius.