CPR Promotional Check-Up - Sep 9, 2015
September 9, 2015
He Done Rote Anuther Book
Besides being an accomplished choreographer and ballroom dancer, Steve Jones with Newcap has written two amazing books on branding. To paraphrase Brad from "Fast Times At Ridgemont High": Read it. Learn it. Live it. http://startyouupbook.com
Don't Do This
Being a Promotion Director means having to say no. At some point or another, you have to say no to just about everyone. Clearly they did not at a station I heard this weekend where they were giving away "Chevy Camaro Commercial Merchandise Prize Packs when you hear the sounder."
For Your Windshield Clients
Do "Show Us Your Crack" and have people Instagram photos of their chipped windshield for a free fix. Done as "Free Crack (Repair) at AMP in Calgary.
She Got The Interview!!!
When I worked in SFO, Mancow was the morning guy and had "a guy" at the phone company who could get anyone's phone number. You wanted the number to Johnny's Carson's phone at his tennis court? 30 minutes.
We were screening a Brian De Palma movie and he lived in the north bay and 'cow was a film freak and asked me to go through the agency to set up an interview. We were repeatedly turned down. So he made a call, got the number and called the director at home. One of the greatest morning show interviews ever; two film nuts just riffing about cinema.
Jackie Donovan at Q-101.7 in Glens Falls desperately wanted to interview Def Leppard and had tried every label and Radio contact that she knew. No luck.
So she started stalking pubs in Sheffield, England where the band is from. She got a supposed address for one of the guys, map quested every bar within walking distance (5 or 6 blocks) and finally got a hit on a guy who knew someone who worked with them.