CPR Promotional Check-Up - Oct 16, 2015
October 16, 2015
Radio: The Mature Medium
- Kane at Hot 99.5 in DC is got ready for the Pope's arrival and called an Outback Steakhouse as a representative of the Emissary and made dinner ressies. The Pope loves their Blooming Onions.
- A station is also working on a Gender Reassignment bit where a man and a woman with very stereotypical gender specific careers will swap gigs for a week.
Drunken Pumpkin Carving
This woman has really carved out a video niche with having celebs join her while she gets hammered and cooks.
2-Day FM in Grand Prairie did chainsaw pumpkin carving last year. Vodka + Really SHARP Cutlery + a $3 pumpkin from the Piggly Wiggley = your corporate dictated one video of the week.
Also fun? Have a downloadable template that people can print, tape on their gourd and then punch out along the lines to create a station-logoed pumpkin which they than snap and post to win prizes. Like at Power 96 in Miami last year.
High School Hunger Games
This is an outstanding hook for your traditional Fall food drive: incentivize the kids to collect the food. http://wgna.com/capital-district-high-school-hunger-games
Another Food Drive Hook
The best, most "tangible" food drive was done by 97.9 The Boxx in Houston where they did a fairly traditional collection, gave half of the bounty to a food shelf and then took the rest and divvied it up into about 100 grocery bags. The airstaff then went and personally delivered it to families the station had been tipped to, that were in need that holiday season. Kind of like Christmas Wish: let us know of a friend, co-worker, neighbor, who could use free food heading into Thanksgiving.
Imagine being a listener of a station, things are tight and someone knocks at your door: it's the morning show and they have food for you. That's how you convert a listener to a fan.