CPR Promotional Check-Up - Oct 20, 2015
October 20, 2015
I was on the fence for the first 20 years but he actually turned out to be a moderate success. If you look at the first two years of his show, it was ALL about throwing stuff off buildings.
2Day-FM in Grand Prairie had some front row tickets to a comedian so they had listeners #golfballs, picked 104 at random, assigned them each a golf ball and dropped 'em.
Or like Hot in Norfolk just did for a $1000 back to school shopping spree.
I love t-shirts. They're our best item of swag and there is a tremendous amount that you can do with them. You can give them to listeners and make them wear them for 30 days to win concert tickets.
You can take 100 and stick them on Facebook and BLOW IT UP.
In Charlotte, I had a MINIMAL amount of money to work with, even by 2015 standards in US radio. And I put it all into shirts. They were everywhere. So when there was a Thanksgiving parade with 200,000 people and we promoted to wear your shirt to the parade and maybe get spotted for tickets, we counted over 300 from our float.
Could you turn it over to Sales and have them try to sell sponsorships? Absolutely. Has that ever worked? A couple of times.
www.radiopromos.net will do that for you. I was skeptical but the samples they sent me were outstanding quality, NASCAR'ed with advertisers and with big freaking radio station logos on them.
Dance With The Stars
I spent the morning trolling station websites. You're all covering it, but no one is doing anything different than anyone else is.
The best version of this that I ever saw Radio try to replicate was at Hits in San Diego where the morning show went to dance class and a weekly status report vid was posted. I was impressed. But then, I also liked "Clarissa Explains It All". (They really WERE good)
Women learning how to dance "provocatively" for their spouses is a booming cottage industry. Alice in Denver flipped that and did Booty Camp where men learned how to dance for their wives. The signature event for that station. Ridiculous demand. "Pole Dancing With The Stars" would be fun, could get listener involvement and at least in the case of Max Media in Denver, they discovered that strip clubs have money to spend.
I'm not sure what Middle School Slow Dance would be but I'm sure it would involve seriously embarrassment.
"Last Call Dancing With The Stars" would involve drunken lurching.
"Ballet With The Stars" would involve your morning show training and debuting in a local production of "The Nutcracker".
We missed one big op to train men how to dance and thus not humiliate their significant other. Christmas parties and New Years balls are next on the agenda. You could be doing your female audience a huge favor by training-in their men.
And arguably the biggest car giveaway of '08 was Hot 89.9's "Dancing With The Cars".
I'm attaching a one sheet on the cars, a script for a parody that DVD in Detroit did, and a Halloween parody from Hot in Ottawa.