CPR Promotional Check-Up - Jan 11, 2016
January 11, 2016
This was an idea from Newcap in Toronto. The idea was that new technology allowed you to heat your house while listening to the station. It's pretty freaking brilliant. Just started for 2016 at Z-94.7 in Grand Forks.
Radio is pretty darn amazing at rediscovering old methodologies. Like suddenly stumbling on High/Low two years ago. "It works great in PPM." No, yah think?
Fuge is great for cume. I think Kiss in Seattle saw some kind of 50% cume pop in some dayparts. It was seriously stupid.
- You can get clients on board. Eezy peezy. Just don't include them in the phrase, ie: "Are you the New Vanilla Diet Pepsi K-108 $5000 Free Money Birthday Game Fugitive?
- You can get ridiculous web traffic off it. Kiss in Boise got 1.3 million visits in three weeks.
- The key is that you don't treat it like it's a contest because people hate contests. It's a movie. On the radio. As soon as you make the call-in times Radio Appt. Times, like 11:06 and 2:06, it will be a contest and no one will care. As evidenced by the huge number of people who play our contests.
A Sports Bar Blitz
I was playing Promotion Director in Tampa in 2000 and we had no "set" location that we were obligated to be at for the Super Bowl: great! The station's three jeeps were sent on patrol with cell phones and prizes and starting mid-afternoon, we started crashing sports bars, Hooters, Chilis, TGIF's, strip clubs...any place where there were big screen TV's, food, beer and large numbers of people watching the game. It sounded like we were everywhere. Which is kind of the goal, right? I spent the night in a jeep with Jay from the street-team and we had a blast. The places we hit were thrilled to have us show up and were even happier to get the call-in. Note: we aired patrons for more of a vibe, not the management. This wasn't about giving them free commercials. This was about capturing the essence of the biggest sports-viewing night of the year. The best call-in was from a strip club where the dancers were talking about how big of losers the four or five guys there were. Didn't they know there was a game on??!!
Because The Super Bowl Can Be More Then Just A Viewing Party
One of the more original (in 1974) ideas is to give a winner a big screen TV to watch the game on. A couple of years ago a station in Green Bay took over a movie theater and invited 300 listeners and guests to watch the game on the screen there. Now that's big. KKDA in Dallas does this at a "cinema cafe" kind of establishment and it has people lined up around the block. A cute hook is that they show a football-related movie before the game and bring in an act for halftime.
Z-102.9 in Cedar Rapids did a promotion that allowed listeners to play Wii on the screen at the local IMAX theater. What a great venue for watching bone crunching action? A station has already jumped on this and found out that they can't have food or drink in the theater. Which is fine: just leave it in the hall or lobby.