CPR Promotional Check-Up - Jan 28, 2016
January 28, 2016
Layers Of Love
Listeners continually amaze me. When we did Breeders Cup for the 1st time in San Francisco, the GM said "No one is going to enter to be in a pregnancy contest. " Eh. Wrong. When we pimped out Jo Jo Wright for a prom date in Charlotte, the GM said "No girl is going to ditch her boyfriend so she can go to prom with a DJ." Eh. Wrong. I had to sort through about 1000 entries from girls who gladly wanted to.
There is an adult show of sorts, an expo, coming to Halifax. Tickets are hot prizes. Q-104 did Layers Of Love. Come by and take off your clothes. Person who takes off the most wins tix. Seven people came by and got buvk nekkid.
An Actual Video Of Getting Your Heart Broken
Taylor does a pretty decent job of verbalizing the angst of getting her heart shredded. What would be the next (morning show) step? Videos of listeners telling off their ex on camera and ending with them throwing a cow heart into a wood chipper. From an OM somewhere.
Cheerleaders In Wet T-Shirts
I love cheerleader car washes. Young nubile girls, frolicking with hoses, stray suds adhering to their tight wet shirts, cleaving to their...uh...nevermind.
As a van driver back when you could still tell the uniformed attendant "Fill it up with ethyl, and check the coolant while you're at it Jimmy" I once was cruising down France Avenue in the WLOL van on a warm June day. Up ahead at a service station, tank-topped girls were standing along the side of the road, with home-made signs written on pieces of cardboard, directing people to come in, get their car washed and support the Edina High School cheerleaders. They had me at "hello". I swung in and while the girls scrubbed and sprayed, I took a stack of stickers and worked the line of cars. I did a call-in and put some of the girls on the air, and after some quick noggin in the back of the van, left them with some stickers and cassettes and took off. I've been a fan of these things ever since. This was politicking a radio station at its most grassroots level. A five minute van hit and these kids were fans for life.
Again, my point? I was just dealing with a CPR station that needed a promotion for a chain of restaurants to run during the, anyone?, summer. So what we're going to pitch them is that they use their parking lots as locations for these fundraising car washes. A different school at a different location, every Saturday, all Summer. Besides the obvious benefit of being able to hang out with cheerleaders, it's great visibility and an instant hook for the next time you have a client with multiple locations who needs something that draws people in.