CPR Promotional Check-Up - Mar 17, 2016
March 17, 2016
Street Team Recruitment
Whether you're allowed ten or a hundred, waiting much past, well, now, insures that you'll have two or three for the entire summer. Two or three that basically no one else wanted because all of the good ones went in the early draft picks.
You need to go out and actively recruit in schools. And at events. Wild in San Francisco has been famous for going out to clubs and other kinds of venues, IDing who the hippest people in the room are and just going up and offering them paid positions or college credits.
First Crack At Mothers Day
You don't really have to look much further than daytime TV to get all your Hallmark Holiday morning show ideas and themes. They've done all of our research for us; if "My teenage daughter is OUT OF CONTROL" didn't work, they wouldn't use it every five episodes.
I was at the Dallas airport and there was a mother with two kids who epitomized "My mom dresses too damn sexy!" The coat was alright I guess but the rest of the ensemble really was straight out of some Cabalero Home Video from 1987. She was Roller Girl. Literally everyone was peeking or trying to snap pics of her. And her kids were trying to stand as far from her as they could. Lots of future therapy there.
Anywho, get a fashion consultant and hair, makeup and clothing clients and do a makeover.
The Best Van Wrap Of 2016
First, to give some perspective, this is the van that Mark Adams inherited when he went into Hot in Houston two weeks after a launch and found them giving away Madonna CD's (in 2009) and this was the station vehicle. People with iPods apparently getting machine gunned. Actually...not a bad idea.
Here are some also rans from past years.
And the infamous tank from WiLD in Tampa. It made a statement.
But the award goes to Star in Erie. They had listeners submit photos of themselves and these were then used to create a mosaic of the market and its landmarks.