CPR Promotional Check-Up - Apr 15, 2016
April 15, 2016
With everyone doing "Mean Tweets", I'm surprised that fewer shows have had any fun with Tinder. The forever odd and unusual at Y-94 does Tinder Tuesdays where she reads creepy messages from guys.
It reminds of when every female talent on the planet was trying to get on the Regis and Kelly show. Mauler from Hot 89.9 dressed as "Molly" and entered....and almost made it. They even had a fake section on the site and his entry vid was him lipdubbing Race.
And if you doubt that God has a sense of humor, he was one of the five guys who made it.
The Best Spring Break Contest Of 2016
Russell Rush sent a listener to Spring Break....with her dad. That, is brilliant. I would just lob this out there, but for Fathers Day Power 96 in Miami sent a dad out with his 20 year-old daughter and all her friends for a night of partying. Scared him stupid. http://mix961.iheart.com/onair/the-russell-rush-show-2264/dad-we-sent-to-south-padre-14491996/
For The Radio Atheists (Radtheists)
How can you possibly be "on the fence" about the presence of a higher being when we are gifted with the one night of the year where we know where TV stations will be doing live shots. And that night is today.
I was listening to one of the competitor's talk on and on about their prize closet. Today one of my CPR clients starts referencing their prize warehouse. Gee. That was easy.
An Actual Book Recommendation
From Steve Jones with Newcap. Joe Spoelstra's written a book called "Marketing Outrageously". He was responsible for taking a small market (by NBA standards) team like the Portland Trailblazers and turned them into a revenue giant. He then went to the New Jersey Nets and filled the arena and made them a cash machine.
How? By breaking all the rules. By acknowledging through marketing that they weren't good, had never been good and probably never WOULD be good...but hey...Shaq's here next week!
When 60% of season ticket holders didn't renew, did he send them a letter, or worse, spam? No. He Fed Ex'ed them rubber chickens with a sales pitch. Why Fed Ex? It gets opened by the recipient. Not a receptionist. Renewals exploded.
He insisted that employees NEVER miss a family "day" like kids' kindergarten graduation. Why? It made them "better people". He also had the company pay for ANY classes an employee wanted to take. Skydiving? Speaking French? Whatever. It averaged out to $100 an employee a year. And it made them, again, "better people". Available on Amazon.