CPR Promotional Check-Up - May 23, 2016
May 23, 2016
Have You Ever Noticed
That every radio station website has the same videos posted. Some guy in Uzbekistan sings "Grenade" while dressed as Snow White and lobbing live grenades on a gunnery range and it ends up on 8000 sites. And then there are the videos that are JUST as viral that most of us miss. Like the eyebrow girl in Australia or the poopy pants kid from Arkansas that was SO last month and only hit three stations that I could find.
Michael Martin with CBS/East Palo Alto has members of the street team he refers to as "savages" and their gig is to find this stuff. Just as easy is http://www.mostwatchedtoday.com and another authority would be http://youtube-trends.blogspot.com
One of the VERY first things you should when the beaches and pools open is to go out and put station t-shirts on all the lifeguards and refreshment stand workers. 97 Rock in Buffalo does orange t-shirts with "The Voice Of The Bills" and a station logo. They give them out to highway construction workers, who wear them...and hundreds of thousands of people drive by. Brilliant.
"Ladies Drink Free Until Midnight!"
So, my friend Rachel (Houston's only stripping legal professional) was in Las Vegas for a conference with another hot lawyer friend and boasted to me that in four nights out, they didn't have to pay for one drink. I noted that that was quite an accomplishment. She said "No. Not really. Men are fools." Can't really argue with that.
So pretty much every station does or HAS done the Ladies Night club gig. Free or discounted drinks for women. What if you did "BANG A Drink" night. Buy A Nice Girl A Drink. When guys enter the club, they get "Sucker Bucks" to be used only for buying women drinks. Me? As a fool? Knowing that drunk sweaty liquor pigs would be actually hitting on ME for free drinks; I'd be there in a heart beat.
Fathers Day Price Is Right
One of the CPR stations has a grocery store that wants to do something for Fathers Day. What if you had a bunch of men come down and do pricing games? "Dan, Steve and Bill, please tell me how much this family-sized pack of super absorbency Tamflex tampons would cost. Closest to the actual price without going over move on to our lightening round."